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Public relations writing : form and style

Author: Doug Newsom; Bob Carrell
Publisher: Belmont, Calif. : Wadsworth, ©2001.
Series: Wadsworth series in mass communication and journalism.
Edition/Format:   Print book : English : 6th edView all editions and formats
Summary:

This text covers all aspects of public relations writing, including the type of writing required, ethical and legal responsiblities and research. It also concentrates on the type of groups to whom  Read more...

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Additional Physical Format: Online version:
Newsom, Doug.
Public relations writing.
Belmont, Calif. : Wadsworth, ©2001
(OCoLC)891740208
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Doug Newsom; Bob Carrell
ISBN: 0534556396 9780534556396
OCLC Number: 43615725
Description: xviii, 494 pages : illustrations ; 23 cm.
Contents: Public relations and the writer --
Ethical and legal responsibilities of the PR writer --
Persuasion --
Research for the public relations writer --
Writing to clarify and simplify the complex: style and content --
Grammar, spelling and punctuation --
Memos, email, letters, reports and proposals --
Backgrounders and position papers --
News releases for print media --
News for broadcasting --
Features for print and broadcasting --
Message design concepts --
Writing advertising copy --
Writing for web sites --
Campaign writing and media kits --
Speeches and other presentations --
Newsletters --
Brochures --
Magazines and annual reports --
Crisis communication.
Series Title: Wadsworth series in mass communication and journalism.
Responsibility: Doug Newsom, Bob Carrell.
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