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Public relations writing : principles in practice

Author: Donald Treadwell; Jill B Treadwell
Publisher: Boston, Mass. : Allyn and Bacon, ©2000.
Edition/Format:   Print book : EnglishView all editions and formats
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Additional Physical Format: Online version:
Treadwell, Donald.
Public relations writing.
Boston, Mass. : Allyn and Bacon, ©2000
(OCoLC)891679593
Document Type: Book
All Authors / Contributors: Donald Treadwell; Jill B Treadwell
ISBN: 0205300154 9780205300150
OCLC Number: 43438103
Description: x, 518 pages : illustrations ; 28 cm
Contents: 1. Introduction --
2. Public relations writing --
3. Research for public relations writing --
4. Planning --
5. Ethics and corporate culture --
6. Legal issues and authorities --
7. Design issues in public relations --
8. From preparation to practice --
9. Newswriting for the mass media --
10. Writing for media under your control --
11. Writing to persuade --
12. Writing for the global audience --
13. Special events.
Responsibility: Donald Treadwell, Jill B. Treadwell.

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