skip to content
Public relations writing : principles in practice Preview this item
ClosePreview this item
Checking...

Public relations writing : principles in practice

Author: Donald Treadwell; Jill B Treadwell
Publisher: Thousand Oaks, Calif. : SAGE Publications, ©2005
Edition/Format:   Book : English : 2. edView all editions and formats
Database:WorldCat
Summary:

Guides students from the basic foundations of public relations writing-research, planning, organizational culture, law, and design-through the production of actual, effective public relations  Read more...

Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: Donald Treadwell; Jill B Treadwell
ISBN: 1412905516 9781412905510
OCLC Number: 475177164
Description: xxvi, 517 s. : ill.
Contents: Theoretical Influences on Public Relations Writing; Sending the Message: Writing for Style, Flow, and Credibility; Ethical Influences on Public Relations Writing; Cultural Influences on Public Relations Writing; Research Influences on Public Relations Writing; Legal Influences on Public Relations Writing; Design Influences on Public Relations Writing; From Principles to Planning to Practice: Business Writing, Fact Sheets and Bios; Out of Your Control...or is it?: Newswriting for the Press; Under Your Control: Features and Newsletters; Let's Hear It!: Writing for Broadcast, Scripts and Speeches; When the News Isn't Good: Crisis Messages; The Multi-purpose Medium: Writing for the Web; Persuasion for Mass Action: Advocacy Campaigns, Op-eds, and PSAa; Persuasion for Individual Action: Brochures, Proposals and Direct Mail; High Profile Projects: Annual Reports, Events and Expositions
Responsibility: Donald Treadwell, Jill B. Treadwell

Reviews

Editorial reviews

Publisher Synopsis

"Public Relations Writing is currently the best public relations writing text available. The authors offer a no nonsense approach to teaching public relations writing. The text has great explanations Read more...

 
User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


<http://www.worldcat.org/oclc/475177164>
library:oclcnum"475177164"
library:placeOfPublication
library:placeOfPublication
owl:sameAs<info:oclcnum/475177164>
rdf:typeschema:Book
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:bookEdition"2. ed."
schema:contributor
schema:copyrightYear"2005"
schema:creator
schema:datePublished"2005"
schema:description"Theoretical Influences on Public Relations Writing; Sending the Message: Writing for Style, Flow, and Credibility; Ethical Influences on Public Relations Writing; Cultural Influences on Public Relations Writing; Research Influences on Public Relations Writing; Legal Influences on Public Relations Writing; Design Influences on Public Relations Writing; From Principles to Planning to Practice: Business Writing, Fact Sheets and Bios; Out of Your Control...or is it?: Newswriting for the Press; Under Your Control: Features and Newsletters; Let's Hear It!: Writing for Broadcast, Scripts and Speeches; When the News Isn't Good: Crisis Messages; The Multi-purpose Medium: Writing for the Web; Persuasion for Mass Action: Advocacy Campaigns, Op-eds, and PSAa; Persuasion for Individual Action: Brochures, Proposals and Direct Mail; High Profile Projects: Annual Reports, Events and Expositions"
schema:exampleOfWork<http://worldcat.org/entity/work/id/12907834>
schema:inLanguage"en"
schema:name"Public relations writing : principles in practice"
schema:publisher
schema:url
schema:workExample

Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.