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|All Authors / Contributors:||
Jill B Treadwell; Donald Treadwell
|Description:||xxvi, 517 p. : ill (pbk.).|
|Contents:||Theoretical Influences on Public Relations Writing; Sending the Message: Writing for Style, Flow, and Credibility; Ethical Influences on Public Relations Writing; Cultural Influences on Public Relations Writing; Research Influences on Public Relations Writing; Legal Influences on Public Relations Writing; Design Influences on Public Relations Writing; From Principles to Planning to Practice: Business Writing, Fact Sheets and Bios; Out of Your Control...or is it?: Newswriting for the Press; Under Your Control: Features and Newsletters; Let's Hear It!: Writing for Broadcast, Scripts and Speeches; When the News Isn't Good: Crisis Messages; The Multi-purpose Medium: Writing for the Web; Persuasion for Mass Action: Advocacy Campaigns, Op-eds, and PSAa; Persuasion for Individual Action: Brochures, Proposals and Direct Mail; High Profile Projects: Annual Reports, Events and Expositions.|
"Public Relations Writing is currently the best public relations writing text available. The authors offer a no nonsense approach to teaching public relations writing. The text has great explanations