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Public relations writing : principles in practice

Author: Donald Treadwell; Jill B Treadwell
Publisher: Thousand Oaks, Calif. : SAGE Publications, ©2005
Edition/Format:   Print book : English : 2. edView all editions and formats
Database:WorldCat
Summary:

Guides students from the basic foundations of public relations writing-research, planning, organizational culture, law, and design-through the production of actual, effective public relations  Read more...

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Document Type: Book
All Authors / Contributors: Donald Treadwell; Jill B Treadwell
ISBN: 1412905516 9781412905510
OCLC Number: 475177164
Description: xxvi, 517 s. : ill.
Contents: Theoretical Influences on Public Relations Writing; Sending the Message: Writing for Style, Flow, and Credibility; Ethical Influences on Public Relations Writing; Cultural Influences on Public Relations Writing; Research Influences on Public Relations Writing; Legal Influences on Public Relations Writing; Design Influences on Public Relations Writing; From Principles to Planning to Practice: Business Writing, Fact Sheets and Bios; Out of Your Control...or is it?: Newswriting for the Press; Under Your Control: Features and Newsletters; Let's Hear It!: Writing for Broadcast, Scripts and Speeches; When the News Isn't Good: Crisis Messages; The Multi-purpose Medium: Writing for the Web; Persuasion for Mass Action: Advocacy Campaigns, Op-eds, and PSAa; Persuasion for Individual Action: Brochures, Proposals and Direct Mail; High Profile Projects: Annual Reports, Events and Expositions
Responsibility: Donald Treadwell, Jill B. Treadwell
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"Public Relations Writing is currently the best public relations writing text available. The authors offer a no nonsense approach to teaching public relations writing. The text has great explanations Read more...

 
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