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Public relations writing

Author: Susan Antilla; Andrew A Rooney; Peter Berkow; Annenberg/CPB.
Publisher: South Burlington, Vt. : Annenberg/CPB, ©1995, ©1993.
Series: News writing, 9.
Edition/Format:   eVideo : English
Database:WorldCat
Summary:
Demonstrates the interaction of journalists and public relations personnel. Professionals from Capitol Records and the Golden State Warriors discuss the similarities of writing press releases and hard news stories, while sympathetic and unsympathetic journalists including Andy Rooney (CBS) and Susan Antilla (The New York Times) comment on the role of PR in the news.
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Details

Genre/Form: Digital video
Streaming multimedia
Video recordings for the hearing impaired
Interviews
Named Person: Andrew A Rooney; Susan Antilla
Material Type: Internet resource, Videorecording
Document Type: Internet Resource, Computer File, Visual material
All Authors / Contributors: Susan Antilla; Andrew A Rooney; Peter Berkow; Annenberg/CPB.
OCLC Number: 159975161
Language Note: Closed captioned.
Performer(s): Host: Peter Berkow.
Target Audience: High school/college.; 9-12+.
Details: Mode of access: Windows Media Player, World Wide Web.
Series Title: News writing, 9.
Responsibility: produced by Peter Berkow in association with KHSL-TV/Chico, Calif.

Abstract:

Demonstrates the interaction of journalists and public relations personnel. Professionals from Capitol Records and the Golden State Warriors discuss the similarities of writing press releases and hard news stories, while sympathetic and unsympathetic journalists including Andy Rooney (CBS) and Susan Antilla (The New York Times) comment on the role of PR in the news.

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