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Public television for sale : media, the market, and the public sphere Titelvorschau
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Public television for sale : media, the market, and the public sphere

Verfasser/in: William Hoynes
Verlag: Boulder, Colo. : Westview Press, 1994.
Serien: Critical studies in communication and in the cultural industries.
Ausgabe/Format   Buch : EnglischAlle Ausgaben und Formate anzeigen
Datenbank:WorldCat
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Physisches Format Online version:
Hoynes, William.
Public television for sale.
Boulder, Colo. : Westview Press, 1994
(OCoLC)654767441
Dokumenttyp: Buch
Alle Autoren: William Hoynes
ISBN: 0813318289 9780813318288 0813318297 9780813318295
OCLC-Nummer: 28675274
Beschreibung: xiv, 207 p. : ill. ; 24 cm.
Inhalt: 1. Public Television: The Historical and Political Context. Shifting Political Pressures: From Johnson to Reagan. The Privatization of Public Television. 1992: Renewed Attack on Public Television. Behind the Conservative Critique. Public Television Fundamentals --
2. The Political Economy of Mass Media. Media and the Market. Ratings and the Market. Ratings and Democracy. Television and the Public Interest. Public Service Broadcasting --
3. Early Visions of Public Television. The Use of Ideal-Types. Components of a Public Television System. Previous Research on Public Television. Moving Forward. A Note on Method --
4. The Content of Public Television: A Case Study of the MacNeil/Lehrer NewsHour. Comparing ABC and PBS. Stories on MacNeil/Lehrer and World News Tonight. Guests on MacNeil/Lehrer and Nightline. Issue Analysis: China, Environment, Economy, Central America. Interpretation --
5. Funding and the Politics of Programming. Funding and Risk Taking. Funding-Driven Programming. Corporate Funding. Funding Controversial Programs. Frontline. Self-Censorship. Member Considerations. The Funding Market --
6. Audiences, Markets, and the Public. Ratings in Public Television. Ratings and Success. Promotion, Participation, and Outreach. The Public as a Market --
7. Goal Ambiguity and Organizational Survival. Defining Public Television's Mission. Individual Goals. Collective Identity. Two Dilemmas. Mission Versus the Market --
8. Democracy and the Future of Public Television. The Technology of Television. Market, State, and Civil Society. The Privatization of Culture? Principles of a Democratic Public Television. Moving Toward a New Public Television.
Serientitel: Critical studies in communication and in the cultural industries.
Verfasserangabe: William Hoynes.

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