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Publicidad, promoción y comunicación integral en marketing

Author: Kenneth E Clow; Donald Baack; María del Pilar Carril Villarreal; María de los Ángeles Ramos; Moisés Cielak Eychenbaum
Publisher: México : Pearson Prentice Hall, 2010.
Series: Área administración.
Edition/Format:   Print book : Spanish : 4a edView all editions and formats
Database:WorldCat
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Document Type: Book
All Authors / Contributors: Kenneth E Clow; Donald Baack; María del Pilar Carril Villarreal; María de los Ángeles Ramos; Moisés Cielak Eychenbaum
ISBN: 9786074426304 6074426309 9786074426304 6074426309 9786074426526 607442652X
OCLC Number: 608475741
Description: xvii, 454 p. : il. byn, diagrs., fotos byn, gráficas, tablas ; 27 cm.
Series Title: Área administración.
Other Titles: Integrated advertising, promotion, and marketing communications.
Responsibility: Kenneth E. Clow, Donald Baack ; traducción, María del Pilar Carril Villarreal ; revisión técnica, María de los Ángeles Ramos, Moisés Cielak.

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