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Publicité et société

Author: Bernard Cathelat
Publisher: Paris : Payot, ©2001.
Series: Petite bibliothèque Payot, 83.
Edition/Format:   Print book : French
Summary:
Plus qu'un pur produit commercial de promotion des ventes, la publicité est maintenant considérée comme un phénomène culturel, l'expression d'une civilisation, le langage collectif des désirs, des rêves et des modes de vie.
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Details

Document Type: Book
All Authors / Contributors: Bernard Cathelat
ISBN: 2228894656 9782228894654
OCLC Number: 48994017
Description: 289 p. ; 17 cm.
Series Title: Petite bibliothèque Payot, 83.
Responsibility: Bernard Cathelat ; préface de Bernard Cathelat.
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Abstract:

Plus qu'un pur produit commercial de promotion des ventes, la publicité est maintenant considérée comme un phénomène culturel, l'expression d'une civilisation, le langage collectif des désirs, des rêves et des modes de vie.

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Primary Entity

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    schema:about <http://experiment.worldcat.org/entity/work/data/5090382822#Topic/publicite_sociologie> ; # Publicité--Sociologie
    schema:about <http://dewey.info/class/302.23/> ;
    schema:about <http://id.worldcat.org/fast/797762> ; # Advertising--Social aspects
    schema:about <http://experiment.worldcat.org/entity/work/data/5090382822#Topic/publicite_aspect_sociologique> ; # Publicité--Aspect sociologique
    schema:about <http://experiment.worldcat.org/entity/work/data/5090382822#Topic/gesellschaft> ; # Gesellschaft
    schema:about <http://experiment.worldcat.org/entity/work/data/5090382822#Topic/werbung> ; # Werbung
    schema:about <http://experiment.worldcat.org/entity/work/data/5090382822#Topic/publicite_commerce_societe_milieu_humain_spectacle_et_divertissement> ; # publicité (commerce)--société (milieu humain)--spectacle et divertissement
    schema:about <http://id.worldcat.org/fast/1083449> ; # Publicity
    schema:about <http://experiment.worldcat.org/entity/work/data/5090382822#Topic/publicite_commerce> ; # publicité (commerce)
    schema:about <http://experiment.worldcat.org/entity/work/data/5090382822#Topic/spectacle_et_divertissement> ; # spectacle et divertissement
    schema:about <http://experiment.worldcat.org/entity/work/data/5090382822#Topic/publicite_aspect_social> ; # Publicité--Aspect social
    schema:about <http://id.loc.gov/authorities/subjects/sh85001172> ; # Advertising--Social aspects
    schema:about <http://experiment.worldcat.org/entity/work/data/5090382822#Topic/societe_milieu_humain> ; # société (milieu humain)
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<http://experiment.worldcat.org/entity/work/data/5090382822#Topic/publicite_commerce_societe_milieu_humain_spectacle_et_divertissement> # publicité (commerce)--société (milieu humain)--spectacle et divertissement
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    schema:name "Publicité--Sociologie"@fr ;
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<http://experiment.worldcat.org/entity/work/data/5090382822#Topic/societe_milieu_humain> # société (milieu humain)
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<http://id.loc.gov/authorities/subjects/sh85001172> # Advertising--Social aspects
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<http://id.worldcat.org/fast/1083449> # Publicity
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    schema:name "Advertising--Social aspects"@fr ;
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<http://viaf.org/viaf/14767364> # Bernard Cathelat
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