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La publicite selon Ogilvy

Author: David Ogilvy
Publisher: Paris : Dunod, 1984.
Edition/Format:   Print book : FrenchView all editions and formats
Summary:
A partir d'exemples pratiques, et souvent vécus par l'auteur, les techniques qui font vendre et celles qui ne font pas vendre.
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Details

Genre/Form: [manuel]
manuel
Named Person: David Ogilvy; David Ogilvy; David Ogilvy
Document Type: Book
All Authors / Contributors: David Ogilvy
ISBN: 2040156291 9782040156299
OCLC Number: 299387364
Notes: Titre original : Ogilvy on advertising.
Description: 224 p. : ill. (part. en coul.), portr. ; 26 cm
Other Titles: Ogilvy on advertising
Responsibility: trad. par Elie Vannier.
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Abstract:

A partir d'exemples pratiques, et souvent vécus par l'auteur, les techniques qui font vendre et celles qui ne font pas vendre.

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Linked Data


Primary Entity

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    schema:about <http://experiment.worldcat.org/entity/work/data/50875291#Topic/publicite_commerce> ; # publicité (commerce)
    schema:about <http://experiment.worldcat.org/entity/work/data/50875291#Topic/gestion> ; # gestion
    schema:about <http://experiment.worldcat.org/entity/work/data/50875291#Thing/publicite> ; # Publicite
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Related Entities

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    schema:name "publicité (commerce)"@fr ;
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<http://viaf.org/viaf/79032282> # David Ogilvy
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    schema:deathDate "1999" ;
    schema:familyName "Ogilvy" ;
    schema:givenName "David" ;
    schema:name "David Ogilvy" ;
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