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La publicité : théories, acteurs et méthodes

Author: Éric Vernette
Publisher: Paris : La Documentation française, 2000.
Series: Études de La Documentation française.; Économie.; Études de La Documentation française., Économie.
Edition/Format:   Print book : FrenchView all editions and formats
Publication:Notes et études documentaires - Documentation française, 5121-22
Database:WorldCat
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Genre/Form: Publications officielles
Document Type: Book
All Authors / Contributors: Éric Vernette
ISBN: 2110047062 9782110047069
OCLC Number: 490402590
Notes: Est paru simultanément dans la collection : Les études de la documentation française. Economie.
Description: 208 p. : graph., tabl. ; 24 cm.
Series Title: Études de La Documentation française.; Économie.; Études de La Documentation française., Économie.
Responsibility: sous la dir. d'Eric Vernette.

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Primary Entity

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    a schema:Book, schema:CreativeWork ;
    library:oclcnum "490402590" ;
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/fr> ;
    library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/350569651#Place/paris> ; # Paris
    schema:about <http://id.worldcat.org/fast/1010149> ; # Market surveys
    schema:about <http://experiment.worldcat.org/entity/work/data/350569651#Topic/agences_de_publicite> ; # Agences de publicité
    schema:about <http://experiment.worldcat.org/entity/work/data/350569651#Topic/positionnement_publicite> ; # Positionnement (Publicité)
    schema:about <http://experiment.worldcat.org/entity/work/data/350569651#Topic/publicite_langage> ; # Publicité--Langage
    schema:about <http://experiment.worldcat.org/entity/work/data/350569651#Topic/publicite_aspect_sociologique> ; # Publicité--Aspect sociologique
    schema:about <http://experiment.worldcat.org/entity/work/data/350569651#Topic/publicite_taux_de_rendement> ; # Publicité--Taux de rendement
    schema:about <http://experiment.worldcat.org/entity/work/data/350569651#Topic/theorie_de_l_information> ; # Théorie de l'information
    schema:about <http://id.worldcat.org/fast/797831> ; # Advertising campaigns
    schema:about <http://experiment.worldcat.org/entity/work/data/350569651#Topic/plans_medias> ; # Plans médias
    schema:about <http://experiment.worldcat.org/entity/work/data/350569651#Topic/publicite_commerce> ; # publicité (commerce)
    schema:about <http://experiment.worldcat.org/entity/work/data/350569651#Topic/rentabilite> ; # Rentabilité
    schema:about <http://experiment.worldcat.org/entity/work/data/350569651#Topic/publicite_aspect_psychologique> ; # Publicité--Aspect psychologique
    schema:about <http://id.worldcat.org/fast/870196> ; # Communication in marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/350569651#Topic/communication_en_marketing> ; # Communication en marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/350569651#Topic/campagnes_publicitaires> ; # Campagnes publicitaires
    schema:about <http://experiment.worldcat.org/entity/work/data/350569651#Topic/publicite_france> ; # Publicité--France
    schema:about <http://experiment.worldcat.org/entity/work/data/350569651#Topic/mass_media> ; # Mass-média
    schema:about <http://dewey.info/class/800/e1/> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/350569651#Topic/etudes_de_marche> ; # Études de marché
    schema:about <http://experiment.worldcat.org/entity/work/data/350569651#Topic/campagne_publicitaire> ; # Campagne publicitaire
    schema:about <http://id.worldcat.org/fast/797876> ; # Advertising media planning
    schema:about <http://experiment.worldcat.org/entity/work/data/350569651#Topic/publicite> ; # Publicité
    schema:about <http://experiment.worldcat.org/entity/work/data/350569651#Topic/marketing> ; # Marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/350569651#Thing/campagne> ; # Campagne
    schema:bookFormat bgn:PrintBook ;
    schema:contributor <http://experiment.worldcat.org/entity/work/data/350569651#Person/vernette_eric_1957> ; # Éric Vernette
    schema:datePublished "2000" ;
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    schema:genre "Publications officielles"@fr ;
    schema:inLanguage "fr" ;
    schema:isPartOf <http://experiment.worldcat.org/entity/work/data/350569651#Series/etudes_de_la_documentation_francaise> ; # Études de La Documentation française.
    schema:isPartOf <http://worldcat.org/issn/1152-4596> ; # Les études de La Documentation française,
    schema:isPartOf <http://experiment.worldcat.org/entity/work/data/350569651#Series/economie> ; # Économie.
    schema:name "La publicité théories, acteurs et méthodes"@fr ;
    schema:numberOfPages "208" ;
    schema:productID "490402590" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/490402590#PublicationEvent/paris_la_documentation_francaise_2000> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/350569651#Agent/la_documentation_francaise> ; # La Documentation française
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    schema:name "La Documentation française" ;
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    schema:deathDate "," ;
    schema:familyName "Vernette" ;
    schema:givenName "Éric" ;
    schema:name "Éric Vernette" ;
    .

<http://experiment.worldcat.org/entity/work/data/350569651#Series/economie> # Économie.
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    a bgn:PublicationSeries ;
    schema:hasPart <http://www.worldcat.org/oclc/490402590> ; # La publicité théories, acteurs et méthodes
    schema:name "Études de La Documentation française." ;
    .

<http://experiment.worldcat.org/entity/work/data/350569651#Topic/agences_de_publicite> # Agences de publicité
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    schema:name "Agences de publicité"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/350569651#Topic/campagne_publicitaire> # Campagne publicitaire
    a schema:Intangible ;
    schema:name "Campagne publicitaire"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/350569651#Topic/campagnes_publicitaires> # Campagnes publicitaires
    a schema:Intangible ;
    schema:name "Campagnes publicitaires"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/350569651#Topic/communication_en_marketing> # Communication en marketing
    a schema:Intangible ;
    schema:name "Communication en marketing"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/350569651#Topic/etudes_de_marche> # Études de marché
    a schema:Intangible ;
    schema:name "Études de marché"@fr ;
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<http://experiment.worldcat.org/entity/work/data/350569651#Topic/positionnement_publicite> # Positionnement (Publicité)
    a schema:Intangible ;
    schema:name "Positionnement (Publicité)"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/350569651#Topic/publicite_aspect_psychologique> # Publicité--Aspect psychologique
    a schema:Intangible ;
    schema:name "Publicité--Aspect psychologique"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/350569651#Topic/publicite_aspect_sociologique> # Publicité--Aspect sociologique
    a schema:Intangible ;
    schema:name "Publicité--Aspect sociologique"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/350569651#Topic/publicite_commerce> # publicité (commerce)
    a schema:Intangible ;
    schema:name "publicité (commerce)"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/350569651#Topic/publicite_france> # Publicité--France
    a schema:Intangible ;
    schema:name "Publicité--France"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/350569651#Topic/publicite_langage> # Publicité--Langage
    a schema:Intangible ;
    schema:name "Publicité--Langage"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/350569651#Topic/publicite_taux_de_rendement> # Publicité--Taux de rendement
    a schema:Intangible ;
    schema:name "Publicité--Taux de rendement"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/350569651#Topic/theorie_de_l_information> # Théorie de l'information
    a schema:Intangible ;
    schema:name "Théorie de l'information"@fr ;
    .

<http://id.worldcat.org/fast/1010149> # Market surveys
    a schema:Intangible ;
    schema:name "Market surveys"@fr ;
    .

<http://id.worldcat.org/fast/797831> # Advertising campaigns
    a schema:Intangible ;
    schema:name "Advertising campaigns"@fr ;
    .

<http://id.worldcat.org/fast/797876> # Advertising media planning
    a schema:Intangible ;
    schema:name "Advertising media planning"@fr ;
    .

<http://id.worldcat.org/fast/870196> # Communication in marketing
    a schema:Intangible ;
    schema:name "Communication in marketing"@fr ;
    .

<http://worldcat.org/isbn/9782110047069>
    a schema:ProductModel ;
    schema:isbn "2110047062" ;
    schema:isbn "9782110047069" ;
    .

<http://worldcat.org/issn/1152-4596> # Les études de La Documentation française,
    a bgn:PublicationSeries ;
    schema:hasPart <http://www.worldcat.org/oclc/490402590> ; # La publicité théories, acteurs et méthodes
    schema:issn "1152-4596" ;
    schema:name "Les études de La Documentation française," ;
    .


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