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La publicité : théories, acteurs et méthodes

Author: Éric Vernette
Publisher: Paris : La Documentation française, 2000.
Series: Études de La Documentation française.; Économie.; Études de La Documentation française., Économie.
Edition/Format:   Print book : FrenchView all editions and formats
Publication:Notes et études documentaires - Documentation française, 5121-22
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Genre/Form: Publications officielles
Document Type: Book
All Authors / Contributors: Éric Vernette
ISBN: 2110047062 9782110047069
OCLC Number: 490402590
Notes: Est paru simultanément dans la collection : Les études de la documentation française. Economie.
Description: 208 p. : graph., tabl. ; 24 cm.
Series Title: Études de La Documentation française.; Économie.; Études de La Documentation française., Économie.
Responsibility: sous la dir. d'Eric Vernette.

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Primary Entity

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   library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/350569651#Place/paris> ; # Paris
   schema:about <http://id.worldcat.org/fast/1010149> ; # Market surveys
   schema:about <http://experiment.worldcat.org/entity/work/data/350569651#Topic/agences_de_publicite> ; # Agences de publicité
   schema:about <http://experiment.worldcat.org/entity/work/data/350569651#Topic/positionnement_publicite> ; # Positionnement (Publicité)
   schema:about <http://experiment.worldcat.org/entity/work/data/350569651#Topic/publicite_langage> ; # Publicité--Langage
   schema:about <http://dewey.info/class/800/> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/350569651#Topic/publicite_aspect_sociologique> ; # Publicité--Aspect sociologique
   schema:about <http://experiment.worldcat.org/entity/work/data/350569651#Topic/publicite_taux_de_rendement> ; # Publicité--Taux de rendement
   schema:about <http://experiment.worldcat.org/entity/work/data/350569651#Topic/theorie_de_l_information> ; # Théorie de l'information
   schema:about <http://id.worldcat.org/fast/797831> ; # Advertising campaigns
   schema:about <http://experiment.worldcat.org/entity/work/data/350569651#Topic/plans_medias> ; # Plans médias
   schema:about <http://experiment.worldcat.org/entity/work/data/350569651#Topic/publicite_commerce> ; # publicité (commerce)
   schema:about <http://experiment.worldcat.org/entity/work/data/350569651#Topic/rentabilite> ; # Rentabilité
   schema:about <http://experiment.worldcat.org/entity/work/data/350569651#Topic/publicite_aspect_psychologique> ; # Publicité--Aspect psychologique
   schema:about <http://id.worldcat.org/fast/870196> ; # Communication in marketing
   schema:about <http://experiment.worldcat.org/entity/work/data/350569651#Topic/communication_en_marketing> ; # Communication en marketing
   schema:about <http://experiment.worldcat.org/entity/work/data/350569651#Topic/campagnes_publicitaires> ; # Campagnes publicitaires
   schema:about <http://experiment.worldcat.org/entity/work/data/350569651#Topic/publicite_france> ; # Publicité--France
   schema:about <http://experiment.worldcat.org/entity/work/data/350569651#Topic/mass_media> ; # Mass-média
   schema:about <http://experiment.worldcat.org/entity/work/data/350569651#Topic/etudes_de_marche> ; # Études de marché
   schema:about <http://experiment.worldcat.org/entity/work/data/350569651#Topic/campagne_publicitaire> ; # Campagne publicitaire
   schema:about <http://id.worldcat.org/fast/797876> ; # Advertising media planning
   schema:about <http://experiment.worldcat.org/entity/work/data/350569651#Topic/publicite> ; # Publicité
   schema:about <http://experiment.worldcat.org/entity/work/data/350569651#Topic/marketing> ; # Marketing
   schema:about <http://experiment.worldcat.org/entity/work/data/350569651#Thing/campagne> ; # Campagne
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   schema:isPartOf <http://worldcat.org/issn/1152-4596> ; # Les études de La Documentation française,
   schema:isPartOf <http://experiment.worldcat.org/entity/work/data/350569651#Series/economie> ; # Économie.
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   schema:name "Études de La Documentation française." ;
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<http://experiment.worldcat.org/entity/work/data/350569651#Topic/campagnes_publicitaires> # Campagnes publicitaires
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<http://experiment.worldcat.org/entity/work/data/350569651#Topic/communication_en_marketing> # Communication en marketing
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   schema:name "Positionnement (Publicité)"@fr ;
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<http://experiment.worldcat.org/entity/work/data/350569651#Topic/publicite_aspect_psychologique> # Publicité--Aspect psychologique
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   schema:name "Publicité--Aspect psychologique"@fr ;
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<http://experiment.worldcat.org/entity/work/data/350569651#Topic/publicite_aspect_sociologique> # Publicité--Aspect sociologique
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<http://experiment.worldcat.org/entity/work/data/350569651#Topic/publicite_commerce> # publicité (commerce)
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   schema:name "Publicité--France"@fr ;
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<http://experiment.worldcat.org/entity/work/data/350569651#Topic/publicite_langage> # Publicité--Langage
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   schema:name "Publicité--Langage"@fr ;
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<http://experiment.worldcat.org/entity/work/data/350569651#Topic/publicite_taux_de_rendement> # Publicité--Taux de rendement
    a schema:Intangible ;
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<http://experiment.worldcat.org/entity/work/data/350569651#Topic/theorie_de_l_information> # Théorie de l'information
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<http://id.worldcat.org/fast/1010149> # Market surveys
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<http://id.worldcat.org/fast/797831> # Advertising campaigns
    a schema:Intangible ;
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    .

<http://id.worldcat.org/fast/797876> # Advertising media planning
    a schema:Intangible ;
   schema:name "Advertising media planning"@fr ;
    .

<http://id.worldcat.org/fast/870196> # Communication in marketing
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    a bgn:PublicationSeries ;
   schema:hasPart <http://www.worldcat.org/oclc/490402590> ; # La publicité théories, acteurs et méthodes
   schema:issn "1152-4596" ;
   schema:name "Les études de La Documentation française," ;
    .


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