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La publicité

Author: Daniel Caumont
Publisher: Paris : Dunod, ©2001.
Series: Les Topos. Éco/gestion
Edition/Format:   Print book : FrenchView all editions and formats
Summary:
Ouvrage condensé qui traite des étapes d'une campagne publicitaire: conception, gestion, réalisation et contrôle de l'efficacité. [SDM].
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Details

Document Type: Book
All Authors / Contributors: Daniel Caumont
ISBN: 2100048821 9782100048823
OCLC Number: 300136085
Description: 118 p.
Series Title: Les Topos. Éco/gestion
Responsibility: Daniel Caumont.
More information:

Abstract:

Ouvrage condensé qui traite des étapes d'une campagne publicitaire: conception, gestion, réalisation et contrôle de l'efficacité. [SDM].

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Linked Data


Primary Entity

<http://www.worldcat.org/oclc/300136085> # La publicité
    a schema:CreativeWork, schema:Book ;
   library:oclcnum "300136085" ;
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/fr> ;
   library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/350569651#Place/paris> ; # Paris
   schema:about <http://experiment.worldcat.org/entity/work/data/350569651#Thing/campagne> ; # Campagne
   schema:about <http://dewey.info/class/659.1/> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/350569651#Topic/publicite_commerce> ; # publicité (commerce)
   schema:about <http://experiment.worldcat.org/entity/work/data/350569651#Topic/strategie_de_marketing> ; # Stratégie de marketing
   schema:about <http://experiment.worldcat.org/entity/work/data/350569651#Topic/campagnes_publicitaires> ; # Campagnes publicitaires
   schema:about <http://experiment.worldcat.org/entity/work/data/350569651#Topic/plans_medias> ; # Plans médias
   schema:about <http://experiment.worldcat.org/entity/work/data/350569651#Topic/publicite> ; # Publicité
   schema:about <http://experiment.worldcat.org/entity/work/data/350569651#Topic/campagne_publicitaire> ; # Campagne publicitaire
   schema:bookFormat bgn:PrintBook ;
   schema:copyrightYear "2001" ;
   schema:creator <http://viaf.org/viaf/59265627> ; # Daniel Caumont
   schema:datePublished "2001" ;
   schema:description "Ouvrage condensé qui traite des étapes d'une campagne publicitaire: conception, gestion, réalisation et contrôle de l'efficacité. [SDM]."@fr ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/350569651> ;
   schema:inLanguage "fr" ;
   schema:isPartOf <http://experiment.worldcat.org/entity/work/data/350569651#Series/les_topos_eco_gestion> ; # Les Topos. Éco/gestion
   schema:name "La publicité"@fr ;
   schema:numberOfPages "118" ;
   schema:productID "300136085" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/300136085#PublicationEvent/paris_dunod_2001> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/350569651#Agent/dunod> ; # Dunod
   schema:workExample <http://worldcat.org/isbn/9782100048823> ;
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Related Entities

<http://experiment.worldcat.org/entity/work/data/350569651#Topic/campagne_publicitaire> # Campagne publicitaire
    a schema:Intangible ;
   schema:name "Campagne publicitaire"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/350569651#Topic/campagnes_publicitaires> # Campagnes publicitaires
    a schema:Intangible ;
   schema:name "Campagnes publicitaires"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/350569651#Topic/publicite_commerce> # publicité (commerce)
    a schema:Intangible ;
   schema:name "publicité (commerce)"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/350569651#Topic/strategie_de_marketing> # Stratégie de marketing
    a schema:Intangible ;
   schema:name "Stratégie de marketing"@fr ;
    .

<http://viaf.org/viaf/59265627> # Daniel Caumont
    a schema:Person ;
   schema:familyName "Caumont" ;
   schema:givenName "Daniel" ;
   schema:name "Daniel Caumont" ;
    .

<http://worldcat.org/isbn/9782100048823>
    a schema:ProductModel ;
   schema:isbn "2100048821" ;
   schema:isbn "9782100048823" ;
    .


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