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Publicités à la carte : pour un choix stratégique des médias publicitaires

Author: Jacques Dorion; Jean Dumas; Université de Montréal. Faculté de l'éducation permanente. Formation à distance.
Publisher: [Montréal] : Presses de l'Université de Montréal, 2006.
Series: Paramètres.
Edition/Format:   Print book : FrenchView all editions and formats
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Document Type: Book
All Authors / Contributors: Jacques Dorion; Jean Dumas; Université de Montréal. Faculté de l'éducation permanente. Formation à distance.
ISBN: 2760620239 9782760620230
OCLC Number: 1006929448
Notes: Comprend un index.
Description: 428 p. : ill. ; 23 cm.
Series Title: Paramètres.
Responsibility: Jacques Dorion, Jean Dumas.

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Primary Entity

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    library:oclcnum "1006929448" ;
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    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/quc> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/837096694#Topic/medias_et_publicite> ; # Médias et publicité
    schema:about <http://experiment.worldcat.org/entity/work/data/837096694#Topic/publicite_sur_internet> ; # Publicité sur Internet
    schema:about <http://experiment.worldcat.org/entity/work/data/837096694#Topic/plan_media> ; # Plan média
    schema:about <http://experiment.worldcat.org/entity/work/data/837096694#Topic/campagnes_publicitaires> ; # Campagnes publicitaires
    schema:about <http://dewey.info/class/659.111/e22/> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/837096694#Topic/mass_media> ; # Mass-média
    schema:about <http://experiment.worldcat.org/entity/work/data/837096694#Place/quebec_province> ; # Québec (Province)
    schema:about <http://experiment.worldcat.org/entity/work/data/837096694#Topic/plans_medias> ; # Plans médias
    schema:about <http://experiment.worldcat.org/entity/work/data/837096694#Topic/advertising_campaigns> ; # Advertising campaigns
    schema:about <http://experiment.worldcat.org/entity/work/data/837096694#Topic/publicite_dans_les_journaux> ; # Publicité dans les journaux
    schema:about <http://experiment.worldcat.org/entity/work/data/837096694#Topic/advertising_newspaper> ; # Advertising, Newspaper
    schema:about <http://experiment.worldcat.org/entity/work/data/837096694#Topic/campagne_publicitaire> ; # Campagne publicitaire
    schema:about <http://experiment.worldcat.org/entity/work/data/837096694#Topic/internet_advertising> ; # Internet advertising
    schema:about <http://experiment.worldcat.org/entity/work/data/837096694#Topic/mass_media_and_publicity> ; # Mass media and publicity
    schema:about <http://experiment.worldcat.org/entity/work/data/837096694#Topic/publicite> ; # Publicité
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