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Publicitor : communication 360° on line, off line

Author: Jacques Lendrevie; Arnaud de Baynast; Catherine Emprin
Publisher: Paris : Dunod, ©2008.
Edition/Format:   Print book : French : 7e édView all editions and formats
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Genre/Form: [manuel]
manuel
Document Type: Book
All Authors / Contributors: Jacques Lendrevie; Arnaud de Baynast; Catherine Emprin
ISBN: 9782100519729 2100519727
OCLC Number: 317463128
Notes: Éd. précédente publié par Dalloz, 2004.
Description: x, 669 p. : illustrations (principalement en coul.) ; 24 cm
Responsibility: Jacques Lendrevie, Arnaud de Baynast ; avec la collaboration de Catherine Emprin.
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Primary Entity

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    library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/5218712342#Place/paris> ; # Paris
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    schema:about <http://experiment.worldcat.org/entity/work/data/5218712342#Topic/sales_promotion_france> ; # Sales promotion--France
    schema:about <http://experiment.worldcat.org/entity/work/data/5218712342#Topic/publicite_commerce> ; # publicité (commerce)
    schema:about <http://id.loc.gov/authorities/subjects/sh2009113793> ; # Advertising--France
    schema:about <http://experiment.worldcat.org/entity/work/data/5218712342#Topic/plans_medias> ; # Plans médias
    schema:about <http://experiment.worldcat.org/entity/work/data/5218712342#Topic/communication_in_marketing_france> ; # Communication in marketing--France
    schema:about <http://id.worldcat.org/fast/870196> ; # Communication in marketing
    schema:about <http://id.worldcat.org/fast/1204289> ; # France.
    schema:about <http://experiment.worldcat.org/entity/work/data/5218712342#Topic/marketing_publicite_commerce> ; # marketing--publicité (commerce)
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    schema:about <http://experiment.worldcat.org/entity/work/data/5218712342#Topic/publicite> ; # Publicité
    schema:about <http://experiment.worldcat.org/entity/work/data/5218712342#Place/france> ; # France.
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    schema:about <http://experiment.worldcat.org/entity/work/data/5218712342#Topic/publicite_france> ; # Publicité--France
    schema:about <http://experiment.worldcat.org/entity/work/data/5218712342#Topic/plans_medias_france> ; # Plans médias--France
    schema:about <http://experiment.worldcat.org/entity/work/data/5218712342#Topic/communication_en_marketing_guides_manuels_etc> ; # Communication en marketing--Guides, manuels, etc
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    schema:contributor <http://viaf.org/viaf/76650228> ; # Catherine Emprin
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<http://experiment.worldcat.org/entity/work/data/5218712342#Topic/publicite_commerce> # publicité (commerce)
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<http://experiment.worldcat.org/entity/work/data/5218712342#Topic/publicite_france> # Publicité--France
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<http://experiment.worldcat.org/entity/work/data/5218712342#Topic/ventes_promotion_france> # Ventes--Promotion--France
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<http://id.worldcat.org/fast/1083449> # Publicity
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<http://id.worldcat.org/fast/1103868> # Sales promotion
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<http://id.worldcat.org/fast/1204289> # France.
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<http://id.worldcat.org/fast/797511> # Advertising
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<http://id.worldcat.org/fast/797876> # Advertising media planning
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