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Publishing in the information age : a new management framework for the digital era

Author: Douglas M Eisenhart
Publisher: Westport, Conn. : Quorum Books, 1994.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Confusion over terminology is only one of the symptoms of change. Other major concerns about publishing and its future continued to appear, including the effects of the proliferation and mass usage of the new technologies, the changing user habits these new communication forms engender, new and unknown industry competitors, and intensified merger and acquisition activity. These and other powerful effects spell great  Read more...
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Douglas M Eisenhart
ISBN: 0899308473 9780899308470
OCLC Number: 28421502
Description: xiv, 296 pages : illustrations ; 25 cm
Contents: Part one : the paradigm shift to publishing in the Information Age --
Information, the Information Age, and the New Meta-Industry --
Rethinking publishing : the paradigm shift --
The 7m's of publishing --
Part two : material and modes --
The material essence --
Modes of communication --
Part three : media and means --
The media matrix : modes and means --
The media : profiles and attributes --
The media : life cycles and the dynamic equilibrium --
Part four : markets --
Market environments : common characteristics and trends --
The media universe : profiling the markets --
Marketing tasks --
Part five : management and money --
Strategic vision and integrative management --
Maximizing return : organizational strategy and structure --
Maximizing return : the intellectual property management program --
Part six : conclusion --
The digital enterprise and the paradigm of promise.
Responsibility: Douglas M. Eisenhart.

Abstract:

This work details the way in which recent advances in digital information technology signify a fundamental and irreversible transformation in the publishing industry. Eisenhart presents publishing's  Read more...

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"Intended as a guide for publishing professionals, Eisenhart's book offers a vision and conceptual framework which librarians can also find useful. This title has value for academics interested in Read more...

 
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