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Details
| Genre/Form: | Case studies |
|---|---|
| Material Type: | Internet resource |
| Document Type: | Book, Internet Resource |
| All Authors / Contributors: |
Alex Frankel |
| ISBN: | 9780060849665 0060849665 |
| OCLC Number: | 128237812 |
| Description: | 222 p. ; 24 cm. |
| Contents: | Introduction: becoming one of them -- The other army -- One great employee -- Two truths and one lie -- Into the fold -- Get big, stay small -- In the red zone -- Conclusion: self selection. |
| Responsibility: | Alex Frankel. |
| More information: |
Abstract:
Aims to find out how some of America's well-known companies win the hearts and minds of their retail and service employees. This book seeks to answer: how do they identify and recruit workers who will best fit their companies? How do they indoctrinate employees into their corporate cultures and make them perfect messengers of their brands?
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Publisher Synopsis
"A book that takes readers behind the scenes at some of the country's best-known companies..."--Washington Post
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Similar Items
Related Subjects:(6)
- Employee motivation.
- Employee loyalty.
- Organizational commitment.
- Interpersonal relations.
- Employee motivation -- Case studies.
- Employee loyalty -- Case studies.
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