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Purple cow : transform your business by being remarkable
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Purple cow : transform your business by being remarkable

著者： Seth Godin
出版商： New York : Portfolio, 2003.
版本/格式：  图书 : 英语查看所有的版本和格式
提要：
Demonstrates the need for companies to develop innovative products, services, and techniques that consumers will seek out, and provides examples of successful marketers in today's changing economy.
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文件类型： 书
所有的著者/提供者： Seth Godin
ISBN: 159184021X 9781591840213
OCLC号码： 51942404
注意： Includes index.
描述： x, 145 p. : ill. ; 19 cm.
内容： Not enough Ps --
The new P --
Boldfaced words and gutsy assertions --
before, during, and after --
The greatest thing since sliced bread --
Did you notice the revolution? --
Why you need the purple cow --
The death of the TV-industrial complex --
Before and after --
Consider the Beetle --
What works? --
Why the Wall Street Journal annoys me so much --
Awareness is not the point --
The will and the way --
Case study: going up? --
Case study: what sould Tide do? --
Getting in --
Ideas that spread, win --
The big misunderstanding --
Who's listening? --
Cheating --
Who cares? --
Not all customers are the same --
The law of large numbers --
Case study: Chip Conley --
The problem with the cow --
Follow the leader --
Case study: the Aeron chair --
Projections, profits, and the purple cow --
Case study: the best baker in the world --
Mass marketers hate to measure --
Case study: Logitech --
Who wins in the world of the cow --
Case study: a new kind of kiwi --
The benefits of being the cow --
Case study: the Italian butcher --
Wall Street and the cow --
The opposite of "remarkable" --
The pearl in the bottle --
The parody paradox --
Seventy-two Pearl Jam albums --
Case study: Curad --
Sit there, don't just do something --
Case study: United States Postal Service --
In search of Otaku --
Case study: how Dutch Boy stirred up the paint business --
Case study: Krispy Kreme --
The process and the plan --
The power of a slogan --
Case study: the Häagen-Daz in Bronxville --
Sell what people are buying (and talking about!) --
The problem with compromise --
Case study: Motorola and Nokia --
The magic cycle of the cow --
What it means to be a marketer today --
Marketers no longer: now we're designers --
What does Howard know? --
Do you have to be outrageous to be remarkable? --
Case study: McDonald's France --
But what about the factory? --
The problem with cheap --
Case study: what should Hallmark.com do? --
When the cow looks for a job --
Case study: Tracey the publicist --
Case study: Robyn Waters gets it --
Case study: so popular, no one goes there anymore --
Is it about passion? --
True facts --
Brainstorms --
Salt is not boring, eight more ways to bring the cow to work --
Brand and company index --
What would Orwell say? --
About the author --
More information --
Drink a purple cow, for free!
责任： Seth Godin.

摘要：

Demonstrates the need for companies to develop innovative products, services, and techniques that consumers will seek out, and provides examples of successful marketers in today's changing economy.

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Truly Magnificient

评论者是 jlaw6402 (公布的WorldCat用户 2009-03-05) 极好 Permalink

Purple Cow is truly a great read.  It change my thoughts and perspectives from selling all the way to marketing and advertising.  I highly recommend this book to anyone that has a business or is interested in building a brand name.  

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