详细书目
| 文件类型: | 书 |
|---|---|
| 所有的著者/提供者: |
Nikos Mourkogiannis |
| ISBN: | 1403975817 9781403975812 |
| OCLC号码: | 70676637 |
| 描述: | xv, 253 p. ; 25 cm. |
| 内容: | pt. 1. What is purpose? Introducing purpose -- The real value of purpose -- What purpose is not -- pt. 2. Great stories of purpose. Tom Watson's passion for discovery -- Warren Buffett and the excellence of financial artistry -- Sam Walton's altruistic commitment to the customer -- The heroic purpose of Henry Ford and Siegmund Warbug -- pt. 3. How purpose builds greatness. Purpose and morale -- Purpose and innovation -- Purpose and competitive advantage -- Purpose and leadership -- Purpose in action -- Appendix 1: Panthea and Booz Allen Hamilton: our proposition -- Appendix 2: 50 key points. |
| 责任: | Nikos Mourkogiannis ; foreword by Roger Fisher. |
| 更多信息: |
摘要:
"In Purpose, Nikos Mourkogiannis turns the entire idea of leadership on its head and shows that in business, the choice between values and success is no choice at all. He argues that a company must satisfy the need for Purpose - a set of values that defines it and inspires and motivates its employees. Rather than organization and structure, ideas are what cause companies to go from good to great." "Drawing on the works of the great philosophers and using examples from multiple industries, Mourkogiannis identifies the four major types of Purpose - discovery, excellence, altruism and heroism - and shows how to harness their power to unite and energize an organization. In an era of corporate scandals and declining morale, the principles revealed here will be indispensable for companies that aspire to meaningful success."--BOOK JACKET.
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由 guybennett 已更新 2011-10-26
