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The Pursuit of New Product Development : the Business Development Process.

Author: Marc Annacchino
Publisher: Burlington : Elsevier, 2006.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Product Development begins with an understanding of market needs, within a sound business model, a well-defined capital strategy, and well-thought-out strategic goals. This new book by industry-expert Marc Annacchino, will help the professional engineer, manager, marketer, and all others who must come together as a working team, to better understand their respective roles and responsibilities in that process.
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Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Marc Annacchino
ISBN: 9780750679930 075067993X 0080468322 9780080468327
OCLC Number: 181845876
Description: 1 online resource (525 pages)
Contents: Front Cover --
The Pursuit of New Product Development: The Business Development Process --
Copyright Page --
Contents --
Dedication --
Preface --
Chapter 1: The Business Objective --
Chapter 2: The Market Opportunity --
Chapter 3: The Business concept to the New Product --
Chapter 4: The Product and Business Plan --
Chapter 5: Justifying a Program-The Accounting Viewpoint --
Chapter 6: Starting Out --
Chapter 7: Executing The Plan --
Chapter 8: Manufacturing Development --
Chapter 9: The Prelaunch Checklist --
Chapter 10: The Product Launch --
Chapter 11: The Pursuit and Product Management. Chapter 12: Business Development Records Format --
Index.

Abstract:

Containing case examples, organizational analysis and project planning tools, this book looks at that longer, organizational view of product development, and how that view can improve product  Read more...

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