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The Qualcomm equation : how a fledgling Telecom company forged a new path to big profits and market dominance

Author: Dave Mock
Publisher: New York : AMACOM American Management Association, ©2005.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Dave Mock
ISBN: 0814408184 9780814408186 9780814409978 0814409970
OCLC Number: 56752737
Description: xx, 266 pages : illustrations ; 24 cm
Contents: Ecstasy, pianos, torpedoes : the beginnings, World War II to the mid-1960s --
From Linkabit to Qualcomm : starts and encores, mid-1960s to late 1980s --
Start of the cellular boom : the need for new commercial applications, 1980s --
Cellular goes digital : second-generation stirrings, late 1980s --
Disrupting the cellular status quo : Qualcomm goes to bat, 1989 --
Spreading the CDMA message : turning points, late 1989 --
New technology never sells itself : winning acceptance one demo at a time, 1989-1991 --
Creating a common interface : devising and testing, 1990-1991 --
Becoming a wireless standard : going the extra mile to acceptance, 1992-1993 --
Marketing in tandem with technology : building partnerships, 1993-1994 --
Wireless holy wars: trials by fire, 1994-1995 --
Make or break in personal communications services : the tide turns at last, 1995 --
Defining the core business : equipment manufacturer or technology developer? --
Developing an intellectual property business : establishing a firm foundation --
Fitting into the value chain : disseminating proprietary technology --
Tax collector or vital partner? Disseminating and protecting essential IP --
Breaking through bureaucratic barriers : regulatory politics and practices at home and abroad --
Creating the future of wireless : working toward a smooth transition to 3G --
Stacking the deck with the best talent : building internal and external teams of innovators --
Remaining a technology leader : positioning for 3G and beyond.
Responsibility: Dave Mock.
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The astounding story of how an unknown company made an entire industry adopt a new technology, and then leveraged it for success. The Qualcomm Equation provides readers with a fascinating inside look at how a small company stormed the burgeoning wireless industry and grew into a global multibillion-dollar powerhouse in less than a decade. This book examines how Qualcomm became so successful, chronicling the early history of the company, then provides an in-depth analysis of Qualcomm?s business model. Through this eye-opening, real-life case study, readers will learn:* how the company pioneered and commercialized a new technology in record time ... and made it an industry standard* how Qualcomm?s revolutionary business model relied on licensing this technology * key business strategies that enabled Qualcomm to leapfrog the competition* how companies can encourage and use innovation to dominate their marketsIn addition to describing the development of the wireless industry over the last few decades, The Qualcomm Equation is a riveting look at a one-of-a-kind company.

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..".an excellent read with good reporting on the history of CDMA development in cellular radio." </p> -Privateline.com </p>

 
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