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Qualitative Consumer Research. Episode 2.

Author: David Crewes; Kanopy (Firm)
Publisher: [San Francisco, California, USA] : Kanopy Streaming, 2015.
Edition/Format:   eVideo : Clipart/images/graphics : English
Summary:
A video from ECU's archive of documentaries and teaching films. In this episode Professor Ron Hill discusses some of those issues which are constantly raised with regard to qualitative consumer research methods including: subjectivity versus objectivity, scientific integrity, the researcher's presence and ethical considerations. Produced by David Crewes.
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Details

Material Type: Clipart/images/graphics, Internet resource, Videorecording
Document Type: Internet Resource, Computer File, Visual material
All Authors / Contributors: David Crewes; Kanopy (Firm)
OCLC Number: 920555148
Event notes: Originally produced by Edith Cowan University in 2012.
Description: 1 online resource (1 video file, 28 min.)
More information:

Abstract:

A video from ECU's archive of documentaries and teaching films. In this episode Professor Ron Hill discusses some of those issues which are constantly raised with regard to qualitative consumer research methods including: subjectivity versus objectivity, scientific integrity, the researcher's presence and ethical considerations. Produced by David Crewes.

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