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Qualitative Consumer Research. Episode 4.

Author: David Crewes; Kanopy (Firm)
Publisher: [San Francisco, California, USA] : Kanopy Streaming, 2015.
Edition/Format:   eVideo : Clipart/images/graphics : English
Summary:
A video from ECU's archive of documentaries and teaching films. In this program Professor Russell Belk describes each of the various continuums of observation from: participant to non participant, obtrusive to non obtrusive, clandestine to open and short term to long term. Professor Belk also discusses the advantages and limitations of observation as a means of data collection plus the use of visual elicitation  Read more...
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Details

Material Type: Clipart/images/graphics, Internet resource, Videorecording
Document Type: Internet Resource, Computer File, Visual material
All Authors / Contributors: David Crewes; Kanopy (Firm)
OCLC Number: 920555145
Event notes: Originally produced by Edith Cowan University in 2012.
Description: 1 online resource (1 video file, 27 min.)
More information:

Abstract:

A video from ECU's archive of documentaries and teaching films. In this program Professor Russell Belk describes each of the various continuums of observation from: participant to non participant, obtrusive to non obtrusive, clandestine to open and short term to long term. Professor Belk also discusses the advantages and limitations of observation as a means of data collection plus the use of visual elicitation methods. Produced by David Crewes.

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