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Qualitative research methods in consumer psychology : ethnography and culture

Author: Paul Hackett
Publisher: New York : Routledge, 2016.
Series: Researching social psychology, 2.
Edition/Format:   Print book : English : First editionView all editions and formats
Database:WorldCat
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Document Type: Book
All Authors / Contributors: Paul Hackett
ISBN: 9781138023499 1138023493
OCLC Number: 906027983
Description: xv, 335 pages : illustrations ; 23 cm.
Contents: Preface --
Introduction: what is consumer ethnography : the "big E" and "little e" in consumer research? / by Paul M.W. Hackett & Roxana Maiorescu --
Integrating ethnographic consumer research using facet theory and the mapping sentence / Paul M.W. Hackett --
Ethics in qualitative consumer research / Grant C. Aguirre and Michael R. Hyman --
Recruitment and sampling in consumer research / Kathryn Roulston and Briana Martinez --
Ethnographic caveats / Paul M.W. Hackett1 & Jessica B. Schwarzenbach --
Inference and hypothesis in ethnographic studies / James L. Everett & Kim Johnston --
Ethnography 1: re-visioning teenage pregnancy using participant observation : life in the happy hut / Gabrielle Brand and Paul Morrison --
Ethnography 2: field observations, questionnaires and focus group interviews at a water park / Paul M.W. Hackett & Erin Koval --
Autoethnography in consumer research / Chris Hackley --
Focus group interviews / Deborah Potts --
Using projectives to uncover "aha moments" in qualitative research / Steve Kalter --
In-depth interviews / Carole Schmidt --
The dynamics of ethnographic in-depth interviewing / Bonita M. Kolb --
Action research : the bindjareb yorgas health program / Caroline Nilson, Paul Morrison and Cathy Fetherston --
Ethnographic research into the consumer environment : the environment of luxury goods as a space to fight for / Antonella Fabri and Paul M.W. Hackett --
Researching virtual and real world possessions, artifacts, and archives / Russell Belk --
Visual and sensory ethnography / Sarah Pink, Kerstin Leder-Mackley and Paul M.W. Hackett --
Ethnography : textual methodology / Anthony Lowrie --
Netnography : possibilities and resourcefulness / Cecilia Lewis Kausel1 & Paul M.W. Hackett2 --
Neuroscience research approaches : developing an ethnography of non-conscious consumer behaviour / Peter Steidl & Stephen J. Genco --
Software in consumer ethnography / Eli Lieber --
Consumer heterophenomenology / Gordon R. Foxall --
Series Title: Researching social psychology, 2.
Responsibility: edited by Paul M.W. Hackett.
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"This volume covers theoretical, applied and research approaches to the study of ethnography in consumer research and organizational change. No other volume to date is as broad and current in scope Read more...

 
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