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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/47797625 Title: Qualitative research methods in public relations and marketing communications Author: Christine Daymon; Immy Holloway Publisher: London ; New York : Routledge, 2002. ISBN/ISSN: 0415222737 9780415222730 0415222745 9780415222747 OCLC:47797625

  
  

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Subjects

• Corporations -- Public relations -- Research -- Methodology
• Public relations -- Research -- Methodology.
• Marketing research -- Methodology.
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Qualitative research methods in public relations and marketing communications

Author:	Christine Daymon; Immy Holloway
Publisher:	London ; New York : Routledge, 2002.
Edition/Format:	Book : EnglishView all editions and formats
Summary:	This is a practical and highly accessible guide for novice researchers interested in conducting qualitative research in public relations and marketing communications. The authors take readers through each stage of the research process.
Rating:	(not yet rated) 0 with reviews - Be the first.