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Quality assurance in marketing : setting action standards for better results

Author: Keith Sparling
Publisher: London ; New York : McGraw-Hill, ©1994.
Series: McGraw-Hill marketing for professionals.
Edition/Format:   Print book : EnglishView all editions and formats
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Keith Sparling
ISBN: 0077078764 9780077078768
OCLC Number: 29909306
Notes: Includes index.
Description: xiv, 375 pages : illustrations ; 24 cm.
Series Title: McGraw-Hill marketing for professionals.
Responsibility: Keith Sparling.

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