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The quest for meaning : a guide to semiotic theory and practice

Author: Marcel Danesi
Publisher: Toronto : University of Toronto Press, ©2007.
Series: Toronto studies in semiotics and communication.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
"Semiotics is the study of the most critical feature of human consciousness - the capacity to create and use signs such as words and symbols for thinking, communicating, reflecting, transmitting, and preserving knowledge. The Quest for Meaning is designed as a guide to basic semiotic theory and practice, discussing and illustrating the main trends, ideas, and figures of semiotics. Written as an introduction to the  Read more...
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Details

Genre/Form: Einführung
Textbooks
Manuels d'enseignement supérieur
Document Type: Book
All Authors / Contributors: Marcel Danesi
ISBN: 9780802093684 080209368X 9780802095145 0802095143
OCLC Number: 85832838
Description: viii, 193 pages : illustrations ; 24 cm.
Contents: 1. What Is Semiotics? --
Introduction --
A historical sketch --
The science of meaning --
Two fundamental models of the sign --
The current practice of semiotics --
Further reading and online resources --
2. Signs --
Introduction --
Defining the sign --
Symptoms and signals --
Icons --
Indexes --
Symbols --
Names --
Further reading and online resources --
3. Structure --
Introduction --
Paradigmatic and syntagmatic structure --
Associative structure --
Structural economy --
Post-structuralism --
Further reading and online resources --
4. Codes --
Introduction --
What is a code? --
Opposition and markedness --
Types of codes --
Codes and perception --
Further reading and online resources --
5. Texts --
Introduction --
What is a text? --
Narrative texts --
Visual texts --
Texts and culture --
6. Representation --
What is representation? --Representation and myth --
Representation and reality --
Further reading and online resources --
7. Application --
Introduction --
Clothing --
Food --
The quest for meaning --
Further reading and online resources.
Series Title: Toronto studies in semiotics and communication.
Responsibility: Marcel Danesi.
More information:

Abstract:

The Quest for Meaning is designed as a guide to basic semiotic theory and practice, discussing and illustrating the main trends, ideas, and figures of semiotics.  Read more...

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