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Questionnaire design : how to plan, structure, and write survey material for effective market research

Author: Ian Brace
Publisher: London ; Sterling, VA : Kogan Page, 2004.
Series: Market research in practice series.
Edition/Format:   Print book : CD for computer : Document   Computer File : EnglishView all editions and formats
Summary:
"Questionnaire Design explains the role of questionnaires in market research, and looks at different types of questionnaire and when and how they should be used. It explains how to plan, structure and compose the right questionnaire for the research you are running." "Questionnaire Design is a valuable guide for anyone studying or practising market research. Packed with expert advice, it also includes examples of  Read more...
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Genre/Form: CD-ROMs
CD-ROM
Material Type: Document, Internet resource
Document Type: Book, Computer File, Internet Resource
All Authors / Contributors: Ian Brace
ISBN: 074944181X 9780749441814
OCLC Number: 55055025
Description: xii, 289 pages : illustrations ; 24 cm + 1 CD-ROM (4 3/4 in.).
Details: System requirements for accompanying CD-ROM: Without Visual QSL installed, Windows PC with Internet explorer version 5 or later ; with Visual QSL installed, Windows 95/98/NT/2000/XP, Pentium 700 Mhz, 128 MB RAM, disk space 15 MB.
Contents: Objectives in writing a questionnaire --
The data collection media --
Planning the questionnaire --
Types of question and data --
Rating scales and attitude measurement --
Writing the questionnaire --
Laying out the questionnaire --
Piloting the questionnaire --
Ethical issues --
Social desirability bias --
International surveys.
Series Title: Market research in practice series.
Responsibility: Ian Brace.
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Abstract:

Questionnaire Design explains the role of questionnaires in market research, and looks at different types of questionnaire and when and how they should be used.  Read more...

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by savul (WorldCat user on 2008-02-23)

what you mean by elc ouestionnaire

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"Effectively illustrates the importance of the questionnaire as a decision-making tool... A useful reference for those in the market research industry and a comprehensive introduction for those Read more...

 
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