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Race for the world : strategies to build a great global firm

Author: Lowell L Bryan
Publisher: Boston, Mass. : Harvard Business School Press, ©1999.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
This book focuses on new and useful ways of thinking about strategy in the integrating world economy. What will it take to win in markets and industries that are fundamentally changing and evolving? The key to success, say the authors, lies in owning and leveraging superior intangible assets - talent, knowledge, brands, relationships, and reputation. Examples of early leaders in the global game, reveal how winning  Read more...
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Document Type: Book
All Authors / Contributors: Lowell L Bryan
ISBN: 087584846X 9780875848464
OCLC Number: 40776904
Description: xviii, 364 pages : illustrations ; 24 cm
Contents: The race. The transition economy ; Running the race ; Midgame strategies ; Keeping control of your destiny --
Winning the race. The nature of the challenge ; A strategy for the transition economy ; Building intangible capital ; Winning the world through slivers ; Cross-geographic arbitrage ; Strategy once more ; Shaping the future.
Responsibility: Lowell Bryan [and others].
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Abstract:

This book focuses on new and useful ways of thinking about strategy in the integrating world economy. What will it take to win in markets and industries that are fundamentally changing and evolving? The key to success, say the authors, lies in owning and leveraging superior intangible assets - talent, knowledge, brands, relationships, and reputation. Examples of early leaders in the global game, reveal how winning players mobilize their intangible assets in a coherent strategy for an integrated global economic arena. Race for the World shows managers and strategies that market leaders must approach the unfamiliarity and uncertainty of the new economy not as a problem to avoid, but as an opportunity to shape their company's future - and shows them how to do so.

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