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Radiation chemistry of aqueous systems; proceedings.

Author: Gabriel Stein; Universiṭah ha-ʻIvrit bi-Yerushalayim.
Publisher: Jerusalem, Weizmann Science Press of Israel, in co-operation with Interscience Publishers, London, New York, 1968.
Edition/Format:   Book : Conference publication : EnglishView all editions and formats
Database:WorldCat
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Genre/Form: Conference proceedings
Congresses
Additional Physical Format: Online version:
Farkas (L.) Memorial Symposium, 19th, Hebrew University, 1967.
Radiation chemistry of aqueous systems.
Jerusalem, Weizmann Science Press of Israel, in co-operation with Interscience Publishers, London, New York, 1968
(OCoLC)768018011
Material Type: Conference publication, Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Gabriel Stein; Universiṭah ha-ʻIvrit bi-Yerushalayim.
ISBN: 047082090X 9780470820902
OCLC Number: 11120
Description: vi, 306 pages illustrations 25 cm
Contents: Machine derived contents note: Part One "If You Want to Get There, You Wouldnt Want to Start Here " --
Chapter 1: The Dinosaurs are Behind you --
Chapter 2: The Way Brand Owners Spend their Marketing Budgets Today --
Chapter 3: Consumers in Asia --
Chapter 4: Media Channel Communications --
Part Two The New Paradigm --
Chapter 5: The Only Constant is Change --
Chapter 6: Technology in the New Paradigm --
Part Three Through the Maze --
Chapter 7: Communications Channel Planning --
Chapter 8: Building the Marketing Communications Plan --
Chapter 9: Managing your Agency Partner --
Chapter 10: Stop Shouting and Start Listening --
Chapter 11: Television --
Chapter 12: Print --
Chapter 13: Radio, Cinema and Ambient Media --
Chapter 14: New Media and Other Channels --
Chapter 15: Return on Investments --
Part Four: The Pitch --
Part Five: The Way Forward.
Responsibility: Edited by Gabriel Stein.
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