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Radically transparent : monitoring and managing reputations online

Author: Andy Beal; Judy Strauss
Publisher: Indianapolis, Ind. : Wiley, ©2008.
Series: Serious skills.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
The explosion of social media blogs, social networking sites, and video sharing sites has ushered in a new era of digital transparency that puts the power to enhance or destroy a reputation in the hands of the consumer. This timely and practical book shows you how to harness the power of social media with crucial, proven tactics and strategies for every phase of online reputation management. Using step-by-step  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Beal, Andy, 1974-
Radically transparent.
Indianapolis, Ind. : Wiley, ©2008
(DLC) 2007051638
(OCoLC)185021555
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Andy Beal; Judy Strauss
ISBN: 9780470355121 0470355123 9780470577806 0470577800 9780470370452 0470370459 0470190825 9780470190821
OCLC Number: 472180108
Notes: Includes index.
Description: 1 online resource (xxix, 378 pages) : illustrations.
Contents: Your world is now radically transparent --
You don't own your company's reputation --
Developing your personal brand --
Navigation of the new rules of engagement --
Building your radically transparent reputation --
The art of generating buzz --
Managing your reputation with SEO --
Using multimedia content to enage your audience --
Writing engaging text --
The power of blogs --
Social networking --
Your online activities: who you are what you do --
Monitoring, repairing and planning your online reputation --
The importance of reputation monitoring --
Monitoring your online reputation --
Repairing your online reputation --
Seven step action plan.
Series Title: Serious skills.
Responsibility: Andy Beal, Judy Strauss.

Abstract:

The explosion of social media blogs, social networking sites, and video sharing sites has ushered in a new era of digital transparency that puts the power to enhance or destroy a reputation in the hands of the consumer. This timely and practical book shows you how to harness the power of social media with crucial, proven tactics and strategies for every phase of online reputation management. Using step-by-step instruction and tested techniques, the expert authors unveil a detailed blueprint for building, managing, monitoring, and repairing your reputation.

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