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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/52520394 Title: Radio active : advertising and consumer activism, 1935-1947 Author: Kathy M Newman Publisher: Berkeley : University of California Press, ©2004. ISBN/ISSN: 0520223721 9780520223721 0520235908 9780520235908 OCLC:52520394

  
  

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Radio active : advertising and consumer activism, 1935-1947

Author:	Kathy M Newman
Publisher:	Berkeley : University of California Press, ©2004.
Edition/Format:	Book : State or province government publication : EnglishView all editions and formats
Summary:	Tells the story of how radio listeners at the American mid-century were active in their listening practices. Argues that the 1930's witnessed the emergence of a symbiotic relationship between between advertising and activism.  Read more...
Rating:	(not yet rated) 0 with reviews - Be the first.
Subjects	Radio advertising -- United States -- History. Consumer behavior -- United States -- History. Boycotts -- United States -- History. View all subjects
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