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| 材料类型: | 政府刊物, 州政府或者省政府刊物, 互联网资源 |
|---|---|
| 文件类型: | 书, 互联网资源 |
| 所有的著者/提供者: |
Kathy M Newman |
| ISBN: | 0520223721 9780520223721 0520235908 9780520235908 |
| OCLC号码: | 52520394 |
| 描述: | xiii, 237 p. : 1 ill. ; 24 cm. |
| 内容: | Introduction: the dialectic between advertising and activism -- Cultural critics in the age of radio -- The psychology of radio advertising: audience intellectuals and the resentment of radio commercials -- "Poisons, potions and profits": radio activists and the origins of the consumer movement -- Consumers on the march: CIO boycotts, active listeners, and consumer time -- The consumer revolt of "Mr. Average Man": the CIO boycott of Philco -- Radio and Boake Carter -- Washboard weepers: women writers, women listeners and the debate over soap operas -- "I won't buy you anything but love, baby": NBC, Donald Montgomery, and the post-war consumer revolt -- Conclusion: high-class hucksters: the rise and fall of a radio republic. |
| 责任: | Kathy M. Newman. |
| 更多信息: |
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添加标签 目的是为 "Radio active : advertising and consumer activism, 1935-1947".
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相关主题:(15)
- Radio advertising -- United States -- History.
- Consumer behavior -- United States -- History.
- Boycotts -- United States -- History.
- Consumer protection -- United States -- History.
- Publicité radiophonique -- États-Unis -- Histoire.
- Consommateurs -- Comportement -- États-Unis -- Histoire.
- Boycottage -- États-Unis -- Histoire.
- Consommateurs -- Protection -- États-Unis -- Histoire.
- Consumentenbeweging.
- Reclame.
- Radioprogramma's.
- Hörfunk.
- Hörer.
- Werbung.
- USA.
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由 susanpmcadam 已更新 2011-10-02

