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E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/52520394 Title: Radio active : advertising and consumer activism, 1935-1947 Author: Kathy M Newman Publisher: Berkeley : University of California Press, ©2004. ISBN/ISSN: 0520223721 9780520223721 0520235908 9780520235908 OCLC:52520394

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Radio active : advertising and consumer activism, 1935-1947

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Radio active : advertising and consumer activism, 1935-1947

Author:	Kathy M Newman
Publisher:	Berkeley : University of California Press, ©2004.
Edition/Format:	Book : State or province government publication : EnglishView all editions and formats
Rating:	(not yet rated) 0 with reviews - Be the first.

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Material Type:	Government publication, State or province government publication, Internet resource
Document Type:	Book, Internet Resource
All Authors / Contributors:	Kathy M Newman Find more information about:
ISBN:	0520223721 9780520223721 0520235908 9780520235908
OCLC Number:	52520394
Description:	xiii, 237 p. : 1 ill. ; 24 cm.
Contents:	Introduction: the dialectic between advertising and activism -- Cultural critics in the age of radio -- The psychology of radio advertising: audience intellectuals and the resentment of radio commercials -- "Poisons, potions and profits": radio activists and the origins of the consumer movement -- Consumers on the march: CIO boycotts, active listeners, and consumer time -- The consumer revolt of "Mr. Average Man": the CIO boycott of Philco -- Radio and Boake Carter -- Washboard weepers: women writers, women listeners and the debate over soap operas -- "I won't buy you anything but love, baby": NBC, Donald Montgomery, and the post-war consumer revolt -- Conclusion: high-class hucksters: the rise and fall of a radio republic.
Responsibility:	Kathy M. Newman.
More information:	Contributor biographical information Publisher description Table of contents

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