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Radio active : advertising and consumer activism, 1935-1947

著者: Kathy M Newman
出版商: Berkeley : University of California Press, ©2004.
版本/格式:   图书 : 州政府或者省政府刊物 : 英语查看所有的版本和格式
提要:

Tells the story of how radio listeners at the American mid-century were active in their listening practices. Argues that the 1930's witnessed the emergence of a symbiotic relationship between between  再读一些...

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材料类型: 政府刊物, 州政府或者省政府刊物, 互联网资源
文件类型: 书, 互联网资源
所有的著者/提供者: Kathy M Newman
ISBN: 0520223721 9780520223721 0520235908 9780520235908
OCLC号码: 52520394
描述: xiii, 237 p. : 1 ill. ; 24 cm.
内容: Introduction: the dialectic between advertising and activism --
Cultural critics in the age of radio --
The psychology of radio advertising: audience intellectuals and the resentment of radio commercials --
"Poisons, potions and profits": radio activists and the origins of the consumer movement --
Consumers on the march: CIO boycotts, active listeners, and consumer time --
The consumer revolt of "Mr. Average Man": the CIO boycott of Philco --
Radio and Boake Carter --
Washboard weepers: women writers, women listeners and the debate over soap operas --
"I won't buy you anything but love, baby": NBC, Donald Montgomery, and the post-war consumer revolt --
Conclusion: high-class hucksters: the rise and fall of a radio republic.
责任: Kathy M. Newman.
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