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Railway photographic advertising in Britain, 1900-1939.

Author: Alexander Medcalf
Publisher: Cham : Palgrave Macmillan, 2018.
Series: Palgrave studies in the history of the media.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
This book explores the phenomenal resources dedicated to understanding and encouraging passengers to consume travel from 1900 to 1939, analysing how place and travel were presented for sale. Using the Great Western Railway as a chief case study, as well as a range of its competitors both on and off the rails, Alexander Medcalf unravels the complex and ever-changing processes behind corporate sales communications.  Read more...
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Genre/Form: Electronic books
History
Additional Physical Format: Print version :
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Alexander Medcalf
ISBN: 9783319708577 3319708570 3319708562 9783319708560
OCLC Number: 1028552189
Description: 1 online resource.
Contents: 1. Introduction --
2. Railway Advertising: Theory and Practice 1900-1939 --
3. In the Country --
4. By the Seaside --
5. Around Town --
6. On the Train --
7. Conclusion --
Index.
Series Title: Palgrave studies in the history of the media.

Abstract:

This book explores the phenomenal resources dedicated to understanding and encouraging passengers to consume travel from 1900 to 1939, analysing how place and travel were presented for sale.  Read more...

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