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| Material Type: | Internet resource |
|---|---|
| Document Type: | Book, Internet Resource |
| All Authors / Contributors: |
Lisa Jacobson |
| ISBN: | 0231113889 9780231113885 0231113897 ) 9780231113892 (pbk. : acid-free paper |
| OCLC Number: | 54536944 |
| Description: | xii, 299 p. : ill. ; 24 cm. |
| Contents: | "Big sales from little folks": the development of juvenile advertising -- From thrift education to consumer training: reforming the child spender -- Heroes of the new consumer age: imagining boy consumers -- Athletic girls and beauty queens: imagining the peer-conscious adolescent consumers -- Revitalizing the American home: playrooms, parenting, and the middle-class child consumer -- Radio clubs and the consolidation of children's consumer culture during the great depression. |
| Series Title: | Popular cultures, everyday lives. |
| Responsibility: | Lisa Jacobson. |
| More information: |
Abstract:
Reviews
Publisher Synopsis
Rarely do consumer-culture scholars link popular-culture messages to their audiences so successfully...Highly recommended Choice 6/1/05 A carefully researched and well-argued discussion of the role of youth in the emergence of consumer culture. -- Nicholas Sammond Television Quarterly Fall 2005 Succeeds in shedding new light on the history of children as consumers... Her interesting cases are instructive. -- Daniel Thomas Cook Business History Review Winter 2005 Lisa Jacobson's work represents one of the strongest offerings in the group. -- Paula Petrik The Journal of American History 4/1/2006 Raising Consumers offers a convincing portrayal of how consumerism powerfully reshaped childhood. -- Susan J. Matt, Weber State University Journal of Social History Summer 2006 Raising Consumers is a compelling and persuasive book and an enjoyable read. -- Magda Fahrni Urban History Review Fall 2006 This marvelous history of the commercialization of childhood since 1890 shows how serious scholarship can place contemporary anxieties into fresh perspective. -- Steven Mintz The Historian Vol. 69,No.2 Undoubtedly Raising Consumers helps us to better understand the middle-class child's story in the history of American consumer culture. -- Jeremy K. Saucier Journal of Popular Culture 8/1/07 An Admiral piece of scholarship...far more thoroughly researched and contextualized than previous work on the history of children and consumption. -- Arwen P. Mohun, University of Delaware American Historical Review Oct. 2007 An excellent contribution to our growing understanding of the rise of a consumer society and its effects on individuals of all ages. -- Kelly Schrum H-Childhood 11/1/07 Read more...
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Related Subjects:(15)
- Child consumers -- United States -- History -- 20th century.
- Market segmentation -- United States -- History -- 20th century.
- Target marketing -- United States -- History -- 20th century.
- Advertising and children -- United States -- History -- 20th century.
- Enfants consommateurs -- États-Unis -- Histoire -- 20e siècle.
- Segmentation du marché -- États-Unis -- Histoire -- 20e siècle.
- Cibles (Marketing) -- États-Unis -- Histoire -- 20e siècle.
- Publicité et enfants -- États-Unis -- Histoire -- 20e siècle.
- Consumptiepatroon.
- Reclame.
- Jeugd.
- Verbraucherverhalten.
- Kind.
- Verbraucher.
- USA.
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