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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/54536944 Title: Raising consumers : children and the American mass market in the early twentieth century Author: Lisa Jacobson Publisher: New York : Columbia University Press, ©2004. ISBN/ISSN: 0231113889 9780231113885 0231113897 ) 9780231113892 (pbk. : acid-free paper OCLC:54536944

  
  

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• Child consumers -- United States -- History -- 20th century.
• Market segmentation -- United States -- History -- 20th century.
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Raising consumers : children and the American mass market in the early twentieth century

Author:	Lisa Jacobson
Publisher:	New York : Columbia University Press, ©2004.
Series:	Popular cultures, everyday lives.
Edition/Format:	Book : EnglishView all editions and formats
Summary:	"Lisa Jacobson reveals how changing conceptions of masculinity and femininity shaped the ways Americans understood the virtues and vices of boy and girl consumers - and why boys in particular emerged as the heroes of the new consumer age. She also analyzes how children's own behavior, peer culture, and emotional investment in goods influenced the dynamics of the new consumer culture." "Raising Consumers is an examination of the social, economic, and cultural forces that produced and ultimately legitimized a distinctive children's consumer culture in the early twentieth century."--Jacket.  Read more...
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