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Raising consumers : children and the American mass market in the early twentieth century
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Raising consumers : children and the American mass market in the early twentieth century

著者: Lisa Jacobson
出版商: New York : Columbia University Press, ©2004.
丛书: Popular cultures, everyday lives.
版本/格式:   图书 : 英语查看所有的版本和格式
提要:
"Lisa Jacobson reveals how changing conceptions of masculinity and femininity shaped the ways Americans understood the virtues and vices of boy and girl consumers - and why boys in particular emerged as the heroes of the new consumer age. She also analyzes how children's own behavior, peer culture, and emotional investment in goods influenced the dynamics of the new consumer culture." "Raising Consumers is an  再读一些...
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材料类型: 互联网资源
文件类型: 书, 互联网资源
所有的著者/提供者: Lisa Jacobson
ISBN: 0231113889 9780231113885 0231113897 ) 9780231113892 (pbk. : acid-free paper
OCLC号码: 54536944
描述: xii, 299 p. : ill. ; 24 cm.
内容: "Big sales from little folks": the development of juvenile advertising --
From thrift education to consumer training: reforming the child spender --
Heroes of the new consumer age: imagining boy consumers --
Athletic girls and beauty queens: imagining the peer-conscious adolescent consumers --
Revitalizing the American home: playrooms, parenting, and the middle-class child consumer --
Radio clubs and the consolidation of children's consumer culture during the great depression.
丛书名: Popular cultures, everyday lives.
责任: Lisa Jacobson.
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摘要:

"Lisa Jacobson reveals how changing conceptions of masculinity and femininity shaped the ways Americans understood the virtues and vices of boy and girl consumers - and why boys in particular emerged as the heroes of the new consumer age. She also analyzes how children's own behavior, peer culture, and emotional investment in goods influenced the dynamics of the new consumer culture." "Raising Consumers is an examination of the social, economic, and cultural forces that produced and ultimately legitimized a distinctive children's consumer culture in the early twentieth century."--Jacket.

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