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Randomised controlled trial : the effect of asking for a pledge on charitable donations

Author: Sarah Cotterill
Publisher: [Los Angeles, California] : SAGE, 2014.
Series: SAGE research methods. Cases.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
The randomised controlled trial is a suitable method to test whether or not an intervention is effective. Randomised controlled trials are often used in health research, but are currently much less common in the social sciences. This case study explains how to design and undertake a randomised controlled trial, illustrated by a recent social science example, in which the author tested different ways of asking people  Read more...
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Details

Genre/Form: Case studies
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Sarah Cotterill
ISBN: 9781473950580 1473950589
OCLC Number: 953359966
Description: 1 online resource : illustration (black and white).
Series Title: SAGE research methods. Cases.
Responsibility: Sarah Cotterill.

Abstract:

The randomised controlled trial is a suitable method to test whether or not an intervention is effective. Randomised controlled trials are often used in health research, but are currently much less common in the social sciences. This case study explains how to design and undertake a randomised controlled trial, illustrated by a recent social science example, in which the author tested different ways of asking people to donate a book to charity: asking for a pledge and promising publicity.

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