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Reaching audiences : a guide to media writing

Author: Katherine C McAdams; Jan Johnson Yopp
Publisher: Boston : Allyn and Bacon, ©1996.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Katherine C McAdams; Jan Johnson Yopp
ISBN: 0023783516 9780023783517
OCLC Number: 33131909
Description: xii, 383 pages ; 23 cm
Contents: Ch. 1. The Writing Process --
Ch. 2. Audience, Audience, Audience --
Ch. 3. Getting to the Point --
Ch. 4. Organization for Print --
Ch. 5. Saying It Straight --
Ch. 6. Editing and Polishing Writing --
Ch. 7. Recognizing Bias and Stereotypes --
Ch. 8. Testing Your Grammar --
Ch. 9. Research and Observation --
Ch. 10. Interviewing, Quotations, and Attribution --
Ch. 11. Electronic Media --
Ch. 12. Public Relations Writing --
Ch. 13. Advertising --
Appendix A Libel and Privacy --
Appendix B The Abused Words List --
Appendix C Spelling in the Computer Age --
Appendix D Key to Grammar Quizzes.
Responsibility: Katherine C. McAdams, Jan Johnson Elliott.

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