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Reader's Voice Book Club kit for The tipping point by Malcolm Gladwell.

Author: Malcolm Gladwell; Reader's Voice Book Club (Bismarck, N.D.); Bismarck Public Library (Bismarck, N.D.)
Publisher: [Bismarck, N.D.] : [Bismarck Public Library], [2008]
Edition/Format:   Kit   Visual material : English
Summary:
"The Tipping Point" is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This [book] explores and ... illuminates the tipping point phenomenon, is already  Read more...
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Details

Named Person: Malcolm Gladwell
Material Type: Kit
Document Type: Visual material
All Authors / Contributors: Malcolm Gladwell; Reader's Voice Book Club (Bismarck, N.D.); Bismarck Public Library (Bismarck, N.D.)
ISBN: 9780316346627 0316346624
OCLC Number: 262846945
Notes: Title supplied by cataloger.
Kit includes 1st Back Bay paperback ed. (2002).
Description: 10 bks. (301 pages ; 22 cm) + 1 discussion guide (1 sheet, laminated ; 28 cm) + 1 tips for leading a book club discussion (1 sheet, laminated ; 28 cm) + 1 sign-out sheet (1 sheet ; 28 cm) + 1 brochure (1 sheet, folded ; 22 cm) ; in nylon bag 47 x 36 cm
Other Titles: Tipping point [discussion guide]
Book club kit for The tipping point
Tipping point

Abstract:

"The Tipping Point" is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This [book] explores and ... illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.-Back cover.

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