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|All Authors / Contributors:||
|ISBN:||0415053994 9780415053990 0415054001 9780415054003 9780203976944 0203976940|
|Description:||xii, 247 p. : ill. ; 25 cm.|
|Contents:||Subjectivity in a bottle : commodity form and advertising form --
Advertising and the production of commodity-signs --
Mortise and the frame : reification and advertising form --
Legitimation ads : the story of the family and how it saved capitalism from itself --
Envy, desire and power : gender relations and the dialectics of appearance in ads --
Commodity feminism --
This is not an ad --
Levi's 501s and the "knowing wink" : commodity bricolage --
Postmodernism that failed.
"Goldman's work has long been on the cutting edge of contemporary studies of advertising and the present work is extremely impressive. Indeed, I believe that Goldman presents the most sophisticated,