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Reading ads socially

Author: Robert Goldman
Publisher: London ; New York : Routledge, 1992.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

This systematic and authoritative book provides an unrivalled guide to understanding ad culture. It shows how the logic of commodities permeates the way we think about ourselves, our relationships  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Robert Goldman
ISBN: 0415053994 9780415053990 0415054001 9780415054003 9780415513265 9780203976944 0203976940 041551326X
OCLC Number: 25508240
Description: xii, 247 pages : illustrations ; 25 cm
Contents: Subjectivity in a bottle : commodity form and advertising form --
Advertising and the production of commodity-signs --
Mortise and the frame : reification and advertising form --
Legitimation ads : the story of the family and how it saved capitalism from itself --
Envy, desire and power : gender relations and the dialectics of appearance in ads --
Commodity feminism --
This is not an ad --
Levi's 501s and the "knowing wink" : commodity bricolage --
Postmodernism that failed.
Responsibility: Robert Goldman.
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"Goldman's work has long been on the cutting edge of contemporary studies of advertising and the present work is extremely impressive. Indeed, I believe that Goldman presents the most sophisticated, Read more...

 
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