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Reading ads socially

Author: Robert Goldman
Publisher: London ; New York : Routledge, 1992.
Edition/Format:   Book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Robert Goldman
ISBN: 0415053994 9780415053990 0415054001 9780415054003 9780203976944 0203976940
OCLC Number: 25508240
Description: xii, 247 p. : ill. ; 25 cm.
Contents: Subjectivity in a bottle : commodity form and advertising form --
Advertising and the production of commodity-signs --
Mortise and the frame : reification and advertising form --
Legitimation ads : the story of the family and how it saved capitalism from itself --
Envy, desire and power : gender relations and the dialectics of appearance in ads --
Commodity feminism --
This is not an ad --
Levi's 501s and the "knowing wink" : commodity bricolage --
Postmodernism that failed.
Responsibility: Robert Goldman.
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