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Readings in contemporary marketing,

Author: Eugene M Johnson; Ray S House; Carl McDaniel, Jr.
Publisher: Hinsdale, Ill., Dryden Press [1974]
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
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Document Type: Book
All Authors / Contributors: Eugene M Johnson; Ray S House; Carl McDaniel, Jr.
ISBN: 0030081815 9780030081811
OCLC Number: 741119
Description: vi, 314 pages illustrations 24 cm
Responsibility: edited by Eugene M. Johnson, Ray S. House [and] Carl D. McDaniel, Jr.

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