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Readings in strategic marketing : analysis, planning, and implementation

Author: Barton A Weitz; Robin Wensley
Publisher: Chicago : Dryden Press, ©1988.
Series: Dryden Press series in marketing.
Edition/Format:   Print book : EnglishView all editions and formats
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Genre/Form: Aufsatzsammlung
Document Type: Book
All Authors / Contributors: Barton A Weitz; Robin Wensley
ISBN: 0030208645 9780030208645
OCLC Number: 16527305
Description: x, 534 pages : illustrations ; 24 cm.
Series Title: Dryden Press series in marketing.
Responsibility: [compiled by] Barton A. Weitz, Robin Wensley.

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