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Real Estate Marketing : Strategy, Personal Selling, Negotiation, Management, and Ethics.

Author: M Joseph Sirgy
Publisher: Hoboken : Taylor and Francis, 2014.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Real Estate Marketing is specifically designed to educate real estate students with the art and science of the real estate marketing profession. The ideal textbook for undergraduate and graduate level classes in business school and professional / continuing education programs in Real Estate, this book will also be of interest to professional real estate entrepreneurs looking to boost their knowledge and improve  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: M Joseph Sirgy
ISBN: 9781317689058 1317689054
OCLC Number: 879947097
Description: 1 online resource (319 pages)
Contents: Part 1: Strategy in Real Estate Development Firms 1. Marketing Strategy 2. Product and Place Strategy 3. Pricing and Promotion Strategy Part 2: Personal Selling-the Real Estate Agent 4. The Seller Representative 5. The Buyer Representative Part 3: How Real Estate Agents Negotiate 6. The Social Psychology of Negotiation 7. Strategies and Tactics in Real Estate Negotiations Part 4: Sales Management-the Real Estate Broker 8. Recruiting and Training Real Estate Agents 9. Motivating and Compensating Real Estate Agents 10. Leadership Issues Part 5: Law and Ethics in Real Estate Marketing 11. Real Estate Marketing Law 12. Ethics in Real Estate Marketing 13. Code of Ethics in Real Estate Marketing

Abstract:

Real Estate Marketing is specifically designed to educate real estate students with the art and science of the real estate marketing profession. The ideal textbook for undergraduate and graduate level classes in business school and professional / continuing education programs in Real Estate, this book will also be of interest to professional real estate entrepreneurs looking to boost their knowledge and improve their marketing techniques. The book is divided into five major parts. Part 1 focuses on introducing students to fundamental concepts of marketing as a business philosophy and strategy.

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