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Real-Life Marketing and Promotion Strategies in College Libraries : Connecting With Campus and Community.

Author: Barbara W Petruzzelli
Publisher: Hoboken : Taylor and Francis, 2012.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Practical advice on how to promote your library and how to better understand and serve library usersReal-Life Marketing and Promotion Strategies in College Libraries is a?how-to? guide to marketing and promotional activities that will raise your library's visibility in the face of increased competition from other information providers. Academic librarians draw on their own experiences with real-life examples of what  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Barbara W Petruzzelli
ISBN: 9781136444241 1136444246
OCLC Number: 823379738
Description: 1 online resource (205 pages)
Contents: Cover; Real-Life Marketing and Promotion Strategies in College Libraries: Connecting with Campus and Community; Copyright; CONTENTS; Foreword; Using Student Focus Groups to Inform Library Planning and Marketing; Marketing the Academic Library: Building on the "@ your library" Framework; Getting the Word Out: Publicizing Library Programs and Services to the Community; Matching Media to Audience Equals Marketing Success; Marketing Virtual Reference: What Academic Libraries Have Done; Marketing Resources for the Busy Librarian; Drop Them a Postcard: Another Way to Reach Your Patrons. Frankenstein @ Our Library- Monstrous Opportunities for MarketingAffordable, Effective, and Realistic Marketing; Implementing an Action Plan: Strategies for Marketing Library Services; We Better Get This Party Started!; Index.

Abstract:

Practical advice on how to promote your library and how to better understand and serve library usersReal-Life Marketing and Promotion Strategies in College Libraries is a?how-to? guide to marketing and promotional activities that will raise your library's visibility in the face of increased competition from other information providers. Academic librarians draw on their own experiences with real-life examples of what works (and what doesn't) when developing, implementing, and evaluating on-campus marketing initiatives. You'll learn how to use surveys, focus groups, advertising, target audience.

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