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The Real Madrid way : how values created the most successful sports team on the planet

Author: Steven G Mandis
Publisher: Dallas, Texas : BenBella Books, Inc., [2016]
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"You've probably heard of Real Madrid; after all, it is the most successful sports team on the planet. The soccer (or football, globally) club has more trophies than any other sports team, including 11 UEFA Champions League trophies. Real Madrid has over 80 million Facebook fans, and over 1.4 million people visited the Real Madrid Museum in 2014 alone. However, the story behind the triumph goes beyond the players  Read more...
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Additional Physical Format: Online version:
Mandis, Steven G.
Real Madrid way.
Dallas, Texas : BenBella Books, Inc., [2016]
(DLC) 2016043743
Document Type: Book
All Authors / Contributors: Steven G Mandis
ISBN: 9781942952541 1942952546 1944648151 9781944648152
OCLC Number: 951453147
Description: xxix, 314 pages ; 23 cm
Responsibility: Steven G. Mandis.

Abstract:

"You've probably heard of Real Madrid; after all, it is the most successful sports team on the planet. The soccer (or football, globally) club has more trophies than any other sports team, including 11 UEFA Champions League trophies. Real Madrid has over 80 million Facebook fans, and over 1.4 million people visited the Real Madrid Museum in 2014 alone. However, the story behind the triumph goes beyond the players and coaches. Generally unnoticed, a management team consisting mostly of outsiders took the team from near bankruptcy to the most valuable sports organization in the world. So how did this team go from near bankruptcy to sports powerhouse? The impressive turnaround is thoroughly chronicled ... Given unprecedented behind-the-scenes access to Real Madrid - from its management to its players - Mandis, who teaches at New York's Columbia Business School, found that the key to Real Madrid's success, both on and off the field, was its focus on values ... The Real Madrid Way is a fascinating account of the most successful sports team on the planet and how its focus on values made it so"--Publisher's website.

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"This book will be one of the most influential books on sports ever written. It doesn't matter if you are a soccer or Real Madrid fan, you will look at sports and business in a different way after Read more...

 
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