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Real you incorporated : 8 essentials for women entrepreneurs

Author: Kaira Sturdivant Rouda
Publisher: Hoboken, N.J. : John Wiley & Sons, ©2008.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"It's a fact; every sixty seconds a woman starts a business. And while women represent a dominant force in the evergrowing business economy, the demand to fit into the corporate "boys club" is still pervasive. In Real You Incorporated, Kaira Sturdivant Rouda reveals the secret to building a successful brand, and thus a successful business, by refusing to fit in. Being successful is all about being you - the real  Read more...
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Genre/Form: Nonfiction
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Kaira Sturdivant Rouda
ISBN: 9780470176580 047017658X 9780470257197 0470257199
OCLC Number: 166873217
Notes: Includes index.
Description: xi, 243 pages : illustrations ; 24 cm
Contents: It all starts with you --
Define your passions --
Discover your brand --
Bring your passion and your brand together --
Create a unique and real work --
Your personal brand is your business brand --
Chart uncharted waters --
Creativity is unstoppable.
Responsibility: Kaira Sturdivant Rouda.
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Abstract:

Real You Incorporated is about empowering women entrepreneurs. The book provides insights for women on how to discover and love her personal brand, and how to bring it into the market as a real  Read more...

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    schema:reviewBody ""It's a fact; every sixty seconds a woman starts a business. And while women represent a dominant force in the evergrowing business economy, the demand to fit into the corporate "boys club" is still pervasive. In Real You Incorporated, Kaira Sturdivant Rouda reveals the secret to building a successful brand, and thus a successful business, by refusing to fit in. Being successful is all about being you - the real you." "Real You Incorporated offers women a bold and refreshing message: for a brand to truly, deeply resonate with customers, it has to be based on something truly genuine - yourself. Building that personal, genuine brand means being true to yourself in every part of your business - from how you promote your talents to how you interact with the people in your office and everything else." "Rouda's lively book provides readers with a helpful Real You Incorporated chart that captures the most essential elements of your business: you and your passions, brand, positioning, culture, customers, and gifts. Once you fully define your personal brand, Rouda shows you how to use it as a competitive advantage that will prove invaluable to your long-term success."--Jacket." ;
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