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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/213308883 Title: Reality check : the irreverent guide to outsmarting, outmanaging, and outmarketing your competition Author: Guy Kawasaki Publisher: New York : Portfolio, 2008. ISBN/ISSN: 9781591842231 1591842239 OCLC:213308883

  
  

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Reality check : the irreverent guide to outsmarting, outmanaging, and outmarketing your competition

Author:	Guy Kawasaki
Publisher:	New York : Portfolio, 2008.
Edition/Format:	Book : EnglishView all editions and formats
Summary:	As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"--It's time for a reality check. Here, Kawasaki has compiled his best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices. He explains, for instance: how to get a standing ovation, the art of schmoozing, how to create a community, the top ten lies of entrepreneurs, everything you wanted to know about getting a job in Silicon Valley but didn't know who to ask.--From publisher description.  Read more...
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