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Reality check : the irreverent guide to outsmarting, outmanaging, and outmarketing your competition

Author: Guy Kawasaki; Paul Boehmer
Publisher: [Old Saybrook, Conn.] : Tantor Media, 2008.
Edition/Format:   eAudiobook : MP3 : EnglishView all editions and formats
Summary:
"As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"--It's time for a reality check. Here, Kawasaki has compiled his best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers  Read more...
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Details

Genre/Form: Audiobooks
Additional Physical Format: (DLC) 2008024954
(OCoLC)213308883
Material Type: Audio book, etc., Sound recording, Internet resource
Document Type: Internet Resource, Computer File, Sound Recording
All Authors / Contributors: Guy Kawasaki; Paul Boehmer
ISBN: 9781400190645 1400190649
OCLC Number: 458291089
Notes: Downloadable audio file.
Title from: Title details screen.
Unabridged.
Duration: 14:53:18.
Performer(s): Read by Paul Boehmer.
Details: Requires OverDrive Media Console (WMA file size: 213985 KB; MP3 file size: 419221 KB).; Mode of access: World Wide Web.
Responsibility: Guy Kawasaki.

Abstract:

"As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"--It's time for a reality check. Here, Kawasaki has compiled his best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices. He explains, for instance: how to get a standing ovation, the art of schmoozing, how to create a community, the top ten lies of entrepreneurs, everything you wanted to know about getting a job in Silicon Valley but didn't know who to ask"--publisher description.

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