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Reality check : the irreverent guide to outsmarting, outmanaging, and outmarketing your competition

Author: Guy Kawasaki
Publisher: New York, NY : Portfolio/Penguin, 2011.
Edition/Format:   Print book : English : Paperback edView all editions and formats
Database:WorldCat
Summary:
As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"--it's time for a reality check. Here, Kawasaki has compiled his best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers  Read more...
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Document Type: Book
All Authors / Contributors: Guy Kawasaki
ISBN: 1591843944 9781591843948
OCLC Number: 676743528
Notes: Includes index.
Originally published: 2008.
Description: xx, 474 pages ; 22 cm
Responsibility: Guy Kawasaki.

Abstract:

As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"--it's time for a reality check. Here, Kawasaki has compiled his best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices. He explains, for instance: how to get a standing ovation, the art of schmoozing, how to create a community, the top ten lies of entrepreneurs, everything you wanted to know about getting a job in Silicon Valley but didn't know who to ask.--From publisher description.

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