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Reality check : the irreverent guide to outsmarting, outmanaging, and outmarketing your competition

作者: Guy Kawasaki
出版商: New York : Portfolio, 2008.
版本/格式:   打印圖書 : 英語所有版本和格式的總覽
提要:
As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"--It's time for a reality check. Here, Kawasaki has compiled his best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers  再讀一些...
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類型/形式: Nonfiction
資料類型: 網際網路資源
文件類型 圖書, 網際網路資源
所有的作者/貢獻者: Guy Kawasaki
ISBN: 9781591842231 1591842239
OCLC系統控制編碼: 213308883
註釋: Includes index.
描述: xx, 474 pages ; 23 cm
内容: The reality of starting --
The reality of raising money --
The reality of planning and executing --
The reality of innovating --
The reality of marketing --
The reality of selling and evangelizing --
The reality of communicating --
The reality of beguiling --
The reality of competing --
The reality of hiring and firing --
The reality of working --
The reality of doing good.
責任: Guy Kawasaki.
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摘要:

As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"--It's time for a reality check. Here, Kawasaki has compiled his best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices. He explains, for instance: how to get a standing ovation, the art of schmoozing, how to create a community, the top ten lies of entrepreneurs, everything you wanted to know about getting a job in Silicon Valley but didn't know who to ask.--From publisher description.

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