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Reality check : the irreverent guide to outsmarting, outmanaging, and outmarketing your competition

Author: Guy Kawasaki
Publisher: New York : Portfolio/Penguin, 2011, ©2008.
Edition/Format:   Print book : English : Pbk. edView all editions and formats
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Guy Kawasaki
ISBN: 9781591842231 1591842239 9781591843948 1591843944
OCLC Number: 952124468
Notes: Includes index.
Description: xx, 474 pages ; 23 cm
Contents: Foreword 1.0 --
Foreword 2.0 --
--
The Reality of Starting --
1. Flounders [sic] at Work --
2. The Inside Story of Entrepreneurship --
3. The Art of Intrapreneurship --
4. The Art of Commercialization --
5. Mantras for Dummies --
--
The Reality of Raising Money --
6. The Investor Wish List --
7. The Art of Getting the Attention of Investors --
8. The Art of Executive Summary --
9. The 10/20/30 Rule of Pitching --
10. The Top Ten Lies of Venture Capitalists --
11. The Top Eleven Lies of Entrepreneurs --
12. The Art of Raising Angel Capital --
13. The Inside Scoop on Venture Capital Law --
14. The Top Sixteen Lies of Lawyers --
15. The Venture Capital Aptitude Test (VCAT) --
--
The Reality of Planning and Executing --
16. The Paradox of Strategy : How Apple Blew It and Microsoft Got Lucky --
17. The Zen of Business Plans --
18. The Art of Financial Projections --
19. Financial Models for Underachievers --
20. The Art of Execution --
21. After the Honeymoon --
22. The Art of Bootstrapping --
23. The Art of the Board Meeting --
24. How I Built a Web 2.0, User-Generated-Content, Citizen-Journalism, Long-Tail, Social Media Site for $12,107.09 --
--
The Reality of Innovating --
25. The Art of Innovation --
26. The Seven Sins of Solutions --
27. The Myths of Innovation --
28. The Sticking Point --
29. The Lies of Engineers --
30. How to Kick Silicon Valley's Butt --
31. The Purest Form of Engineering : Woz --
--
The Reality of Marketing --
32. Stupid Ways to Hinder Market Adoption --
33. The Name Game --
34. The Art of Branding --
35. Frame or Be Framed --
36. Get a Clue : The Global Youth Market --
37. The Lesson of Tam's Art Gallery --
--
The Reality of Selling and Evangelizing --
38. The Art of Selling --
39. The Art of Distribution --
40. The Art of Evangelism --
41. DIY PR --
42. Straight From the Press's Mouth --
43. Forget the Influencers After All? --
--
The Reality of Communicating --
44. The Effective E-mailer --
45. The Zen of Presentations --
46. How to Get a Standing Ovation --
47. As Good As Steve Jobs --
48. Speaking as a Performing Art --
49. How to Be a DEMO God --
50. How to Kick Butt On a Panel --
51. How To Be a Great Moderator --
52. The Art of Blogging --
--
The Reality of Beguiling --
53. The Psychology of Influencing People --
54. The Art of Creating a Community --
55. The Art of Customer Service --
56. Power 3.0 : Kinder, Gentler, and Better --
57. The Art of Schmoozing --
58. The Art of Sucking Down --
59. The Art of Sucking Up --
60. How to Suck Up to a Blogger --
61. The Art of Partnering --
62. The Top Ten Lies of Partners --
63. Ten Questions "with" Jackie Onassis --
--
The Reality of Competing --
64. The Art of Defensibility --
65. Counterpoint : Patents and Defensibility --
66. The Art of Driving Your Competition Crazy --
67. How to Remain Sane --
--
The Reality of Hiring and Firing --
68. The Art of Recruiting --
69. Real-World Recruiting --
70. Thirteen Questions with Libby Sartain, Chief People Yahoo! --
71. Career Guidance for This Century --
72. Everything You Wanted to Know About Getting a Job in Silicon Valley But Didn't Know Whom to Ask --
73. Nine Questions to Ask a Startup --
74. How to Get a Job on craigslist --
75. How to Not Hire Someone Via craigslist --
76. The Effort Effect of Carol Dweck --
77. The Art of Laying People Off --
78. The Art of Firing --
--
The Reality of Working --
79. Work as a Prison? --
80. How to Not Choke --
81. Mavericks in the Workplace --
82. Ten or So Things to Learn This School Year --
83. "Why Smart People Do Dumb Things" --
84. Why Smart Companies Do Dumb Things --
85. How to Prevent a Bozo Explosion --
86. Are You an Egomaniac? --
87. The No-Asshole Rule --
88. Is Your Boss an Asshole? --
89. The Top Seventeen Lies of CEOs --
Timeout. What's Your EQ (Entrepreneurial Quotient)? --
--
The Reality of Doing Good --
90. The Six Lessons of Kiva --
91. Social Entrepreneurship --
92. Making the Transition from the Corporate to Nonprofit World --
93. The Art of Surviving --
94. My Hindsights in Life --
--
Conclusion : The Reality Check Checklist.
Responsibility: Guy Kawasaki.
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