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THE REBEL'S GUIDE TO EMAIL MARKETING : Grow Your List, Break the Rules, and Win

Author: D J Waldow; Jason Falls
Publisher: Indianapolis, Indiana : QUE, [2012] ©2013
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
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Document Type: Book
All Authors / Contributors: D J Waldow; Jason Falls
ISBN: 9780789749697 0789749696
OCLC Number: 785863996
Notes: Includes index.
Description: xiii, 265 pages : illustrations ; 23 cm
Contents: Introduction: email marketing is (not) dead --
The secret to email marketing : list growth --
Why list growth matters --
How to grow your list --
Let's get technical --
The anatomy of an email --
Examining an email's body parts --
The first impression --
The meat and potatoes --
The finishing touches --
Breaking the rules --
Are best practices really "best"? --
My word! : you must read this now! --
The perfect-looking email --
The best ways to grow your list --
Batman (email marketing) and Robin (social media) --
How email and social media go together --
The power of pairs --
The future of email marketing --
What's next --
Go forth and conquer --
Appendix a your prize --
Index.
Responsibility: DJ Waldow, Jason Falls.

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"After reading this book, the debate over email marketing being dead is without a doubt over. DJ and Jason talk about email coming alive and letting it work for your organization in many ways that Read more...

 
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