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Recent advances in tourism marketing research

Author: Daniel R Fesenmaier; Joseph T O'Leary; Muzaffer Uysal
Publisher: New York : Haworth Press, ©1996.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

An exploration of new approaches to conducting tourism marketing research presenting strategies to develop and implement business plans. The 14 discussions provide insights into market segmentation,  Read more...

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Document Type: Book
All Authors / Contributors: Daniel R Fesenmaier; Joseph T O'Leary; Muzaffer Uysal
ISBN: 156024836X 9781560248361
OCLC Number: 35183991
Notes: "Recent advances in tourism marketing research has also been published as 'Journal of travel & tourism marketing', volume 5, numbers 1/2 & 3 1996"--Title page verso.
Description: xvii, 279 pages : illustrations ; 23 cm
Contents: Capturing the moments: concerns of in situ leisure research / William P. Stewart, R. Bruce Hull --
Revealing socially constructed knowledge through quasi-structure interviews and grounded theory analysis / Roger Riley --
Tourists' images of a destination--an alternative analysis / Graham M.S. Dann --
Modeling vacation destination decisions: a behavioral approach / Ercan Sirakaya, Robert W. McLellan, Muzaffer Uysal --
Consumer-defined dimensions for the escorted tour industry segment: expectations, satisfactions, and importance / Charles R. Duke, Margaret A. Persia --
Major determinanats of international tourism demand for South Korea: inclusion of marketing variable / Choon-Ki Lee --
A Neural network approach to discrete choice modeling / Jiann-Min Jeng, Daniel R. Fesenmaier --
SURE estimation of tourism demand system model: U.S. case / Sung Soo Pyo, Muzaffer Uysal, John T. Warner --
Leisure market segmentation: an integrated preferences constraints-based approach / Marcus P. Stemerding [and others] --
Cojoint analysis of downhill skiers used to improve data collection for market segmentation / Barbara A. Carmichael --
Performance-importance analysis of escorted tour evaluations / Charles R. Duke, Margaret A. Persia --
Importance-performance and segmentation: where do we go from here? / Jerry J. Vaske [et al.] --
The Respondent specific method: a new approach to conversion research / Stanley C. Plog, Anne Adams --
A New direction / Gordon D. Taylor.
Other Titles: Journal of travel & tourism marketing.
Responsibility: Daniel R. Fesenmaier, Joseph T. O'Leary, Muzaffer Uysal, editors.
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